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Certified Supply Chain Professional Questions and Answers

Question 29

Compared to a global strategy, a multicountry strategy would be characterized by:

Options:

strategy coordination across countries.

preferred suppliers located in host countries.

major strategic decisions coordinated centrally.

products adapted to local needs.

Question 30

Which of the following practices has improved management of the customer pipeline?

Options:

Reverse auctions

Sales force automation

Finite capacity planning

Point-of-purchase metrics

Question 31

Compared to mass-media marketing, customer relationship management has the advantage of allowing the organization to:

Options:

compete for customers based on service.

reach a larger number of potential customers.

reduce inventory to improve cash flow.

focus on attracting new customers.

Question 32

The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:

Options:

a quick response program.

quality function deployment.

total quality management.

early supplier involvement.

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Certified Supply Chain Professional Questions and Answers

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