CSCP Questions Bank

Context: A global product is no longer appearing profitable, requiring senior management to take action.

Options Breakdown:

A. Analyze product profitability by market segment: This involves examining which segments of the market are contributing to profitability and which are not, providing insight into targeted strategies to improve or discontinue specific segments.

B. Discontinue the product based on eroding profitability: This is a drastic measure that may overlook profitable segments.

C. Provide additional incentives to the sales force: This may not address the underlying profitability issues and could increase costs.

D. Increase promotional activity across all markets: This could be costly and ineffective if the product is fundamentally unprofitable in certain segments.

Correct Answer Justification: By analyzing product profitability by market segment, senior management can make informed decisions on whether to focus efforts on more profitable segments, adjust strategies, or discontinue specific segments.

Continuous improvement, often referred to as Kaizen, focuses on making small, incremental changes to processes with the goal of improving efficiency and quality. Here’s a breakdown of why option A is correct:

Never-ending effort to expose and eliminate root causes of problems: Continuous improvement is an ongoing process that seeks to identify and address the fundamental causes of inefficiencies and issues.

Management effort to reduce cycle time: While reducing cycle time is a component of continuous improvement, the primary focus is on identifying root causes.

Big-step improvements: Continuous improvement typically involves small, incremental changes rather than large, radical changes.

Supplier replenishment: This describes a vendor-managed inventory system, not the essence of continuous improvement. Thus, the best description of continuous improvement is a never-ending effort to expose and eliminate root causes of problems.

References

Imai, M. (1986). Kaizen: The Key to Japan's Competitive Success.

Liker, J. K. (2004). The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer.

Demand management involves a proactive approach to understanding and influencing demand patterns. Here's how:

Event Analysis: It includes analyzing events such as market trends, economic indicators, and competitive actions that could impact future demand.

Demand Shaping: Managing activities like promotions, pricing strategies, and marketing campaigns to shape demand in a way that aligns with supply capabilities.

Customer Insights: Gathering and analyzing customer feedback and preferences to anticipate changes in demand.

Coordination: Collaborating with different departments (e.g., marketing, sales, and operations) to ensure alignment and responsiveness to demand changes.

Effective demand management requires a comprehensive understanding of various factors that influence demand and actively managing these elements to optimize supply chain performance.

Context: Customer relationship management (CRM) systems are designed to enhance the interaction between a company and its customers.

Options Breakdown:

A. Reducing the size of the sales force by automating activities: While CRM can automate some sales activities, the primary goal is not to reduce the sales force.

B. Gaining a better understanding of customer requirements: CRM systems gather and analyze customer data, helping companies understand customer needs and preferences better.

C. Implementing automated inter-organizational processes: This is more related to enterprise resource planning (ERP) systems rather than CRM.

D. Focusing sales efforts on the most profitable customers: This is an outcome of better customer understanding, but not the primary benefit.

Correct Answer Justification: The key benefit of CRM is its ability to provide detailed insights into customer requirements, which helps in tailoring products and services to meet those needs effectively.