CSCP Exam Dumps : Certified Supply Chain Professional Exam

Customer dissatisfaction often arises when there is a significant disparity between what customers expect and what they perceive they receive. This gap can be explained through the following steps:

Customer Expectations: Customers form expectations based on marketing, previous experiences, and word-of-mouth. These expectations shape their perception of what the service or product delivery should be like.

Perceived Performance: This is the customer's perception of how well the product or service actually meets their expectations. This perception is influenced by the actual performance, communication, and interaction with the company.

Performance Gap: When there is a discrepancy between the expected performance and the perceived performance, it creates a performance gap. This gap is often due to overpromising and underdelivering, miscommunication, or a genuine shortfall in the product or service quality.

Impact on Customer Satisfaction: The larger the gap between what customers expect and what they perceive they receive, the higher the probability of dissatisfaction. This is because unmet expectations lead to disappointment, frustration, and a negative overall experience.

References

Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 41-50.

When making a make-or-buy decision, several factors must be considered beyond costs and proprietary knowledge. The option to "make" implies manufacturing the product in-house, while "buy" means outsourcing the production. Key considerations include:

Costs: Both fixed and variable costs associated with in-house production versus purchasing from a supplier.

Proprietary Knowledge: The importance of keeping certain knowledge and technologies within the company for competitive advantage.

Available Capacity: Whether the company has the necessary production capacity to manufacture the product without affecting other operations. This involves assessing current production capabilities and future scalability.

Quality Control: The ability to maintain the desired level of quality in-house versus the quality assurance capabilities of potential suppliers.

Flexibility and Lead Time: The ability to respond quickly to market changes and customer demands.

Strategic Importance: How critical the component or product is to the company's core business and strategic goals.

Among the given options, "available capacity" is the most relevant factor, as it directly influences the decision of whether to allocate internal resources to production or to outsource.