CSCP Exam Dumps : Certified Supply Chain Professional Exam

• Context: Customer relationship management (CRM) systems aim to manage a company's interactions with current and potential customers.
• Options Breakdown:
• Correct Answer Justification: The primary purpose of CRM is to enhance customer satisfaction and loyalty, thereby increasing the retention of key customers, which is crucial for long-term business success.

References:

• CRM system benefits and implementation guides
• Industry reports on CRM effectiveness in improving customer retention

A multicountry strategy focuses on tailoring products and strategies to fit the specific needs and preferences of each local market. This is in contrast to a global strategy, which seeks to standardize products and strategies across all markets to achieve economies of scale. In a multicountry strategy, companies adapt their products to meet the unique demands of customers in each country, which often involves decentralized decision-making to ensure that local preferences and conditions are addressed effectively.

References

• Bartlett, C. A., & Ghoshal, S. (1989). Managing Across Borders: The Transnational Solution. Harvard Business School Press.
• Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic Management: Competitiveness and Globalization. Cengage Learning.

For a company that sells engineered-to-order products, the complexity of the purchasing process is the factor most likely to make the implementation of a Supplier Relationship Management (SRM) system difficult. Engineered-to-order products typically require customized components and materials, leading to a complex purchasing process involving multiple specifications, custom orders, and variable requirements. This complexity can challenge the standardization and integration capabilities of SRM systems, making implementation and ongoing management more difficult compared to more standardized purchasing processes.References:

• "Supplier Relationship Management: Unlocking the Hidden Value in Your Supply Base" by Jonathan O'Brien
• "Managing Supply Chain and Operations: An Integrative Approach" by S. Thomas Foster