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Passed Exam Today Pardot-Consultant

Salesforce Certified Pardot Consultant (SP23) Questions and Answers

Question 17

Select available Social Posting Connectors

Options:

A.

Facebook

B.

Twitter

C.

Linkedln

D.

Zone

E.

WhatsApp

F.

Instagram

G.

Tumblr

Question 18

LenoxSoft is setting up a brand new Pardot business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Pardot.

What should they do to provide these users access to Pardot?

Options:

A.

Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Pardot.

B.

Provide each user with a unique activation link to create their own Administrator user records in Pardot.

C.

Import the users into Pardot and select the Administrator role on their Pardot user records.

D.

Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

Question 19

LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.

How could these requirements be met?

Options:

A.

Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

B.

Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

C.

Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

D.

Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

Question 20

LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

Once connected campaigns have been enabled, what approach should be recommended?

Options:

A.

Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign >

Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

B.

Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two

child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

C.

Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and

create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

D.

Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs