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Salesforce Certified Pardot Consultant (SP23) Questions and Answers

Question 29

Do hard bounces need to be removed from lists

Options:

A.

True

B.

False

Question 30

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Pardot Administrator take to automate this process?

Options:

A.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

B.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

C.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

D.

Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

Question 31

A Pardot administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.

What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

Options:

A.

Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

B.

Share both Folder A and Folder B with the sales users" records in Pardot.

C.

Add the Pardot Category Score related list to the lead and contact page layouts in Salesforce.

D.

Assign the Pardot Category Scoring permission set to the sales user's profile in Salesforce.

Question 32

The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.

How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

Options:

A.

Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

B.

Create an automation rule set to match all with the criteria of Product Interest form completed and

Country field equal to United States with an action to assign prospects.

C.

Add a completion action to the Product Interest form to assign prospects only if their Country field is

United States.

D.

Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.