DMI PDDM Online Access

You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:

Match the device with its KEY characteristic using the drag and drop boxes below:

Which marketing domain do technologies such as Bluetooth, QR codes and Near-Field Communications (NFC) combine to make up? Choose one of the following: