Labour Day Special - Limited Time 65% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: top65certs

DMI PDDM Dumps

Page: 1 / 7
Total 199 questions

Professional Diploma in Digital Marketing Questions and Answers

Question 1

Which tool allows you to find out who your followers on Twitter also follow? Choose one of the following:

Options:

A.

Twitter Analytics

B.

Google Analytics

C.

TweetPic

D.

Tweetcloud

Question 2

You are preparing your new Facebook ad. Click in the screen below to target those who are not already connected to the Digital Marketing Institute:

Options:

Question 3

You wish to analyze your Facebook Ads campaign in more detail. Click in the screen shown to export your Facebook Insights report as an xls file:

Options:

Question 4

Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following:

 

Exhibit:

Options:

A.

Twitalyzer

B.

Google Media Planner

C.

TweetPic

D.

Google AdWords Keyword Planner

Question 5

You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:

Options:

A.

Demographics

B.

Infographics

C.

Pictographics

D.

Profile Graphics

Question 6

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:

Options:

A.

Google Analytics

B.

Google Alerts

C.

Google AdWords Keyword Planner

D.

Google Webmaster Tools

Question 7

Match the device with its KEY characteristic using the drag and drop boxes below:

Options:

Question 8

Which marketing domain do technologies such as Bluetooth, QR codes and Near-Field Communications (NFC) combine to make up? Choose one of the following:

Options:

A.

Proximity marketing

B.

SMS Marketing

C.

Text marketing

D.

Display Marketing

Question 9

You have heard that there are risks with mobile marketing campaigns. Select TWO such risks from the list shown below:

Options:

A.

Intrusive content

B.

Breach of policy

C.

Personalized

D.

Always on

E.

Contextualized

Question 10

Which one of the following is NOT a key stakeholder in social media? Choose one of the following:

Options:

A.

ISP

B.

User

C.

Technology Provider

D.

Advertiser

Question 11

Select TWO business goals for social media from the list below:

Options:

A.

Lead Generation

B.

Revenue

C.

Company Orientation

D.

Response Times

E.

Product Training

Question 12

With traditional marketing, the communication with customers is sometimes characterized as 'broadcast'; with social media and digital marketing, the communication with the customer is often described as __________ . Complete the sentence by filling in the blank:

Options:

A.

Interactive

B.

One-way

C.

Superficial

D.

Subtle

Question 13

You wish to record where the impact of pre-Christmas radio campaigns tapered off. Where would you first click in the screen shown in order to add this kind of note?

Options:

Question 14

Where would you click in the Google Analytics screen shown below in order to view the time throughout which customers carry out and complete purchasing on the website?

Options:

Question 15

What kind of coding script executes to make Google Analytics work? Choose one of the following:

Options:

A.

Javascript

B.

HTML script

C.

VBA script

D.

Pearl script

Question 16

You wish to have your product name display as the primary search link in organic search results. Which meta tag will help you achieve this? Choose one of the following:

Options:

A.

Title

B.

Description

C.

Keyword

D.

Refresh

Question 17

What does a search reveal about the person searching? Choose one of the following:

Options:

A.

Location and intention

B.

Geography and age

C.

Sentiment and buying power

D.

Intention and age

Question 18

The percentage of times a phrase appears on a webpage relative to the number of words on the page has a special term to describe it. What is the term? Choose one of the following:

Options:

A.

Keyword density

B.

Keyword rotation

C.

Keyword percentage

D.

Keyword value

Question 19

You wish to check how effective an individual ad has been. Which report will give you this information? Choose one of the following:

Options:

A.

Ad Performance Report

B.

Ad Group Performance Report

C.

Campaign Performance Report

D.

Account Performance Report

Question 20

You are about to develop your first PPC Campaign. What will be the first step? Choose one of the following:

 

Exhibit:

Options:

A.

Keyword research

B.

Keyword selection

C.

Keyword optimization

D.

Keyword stuffing

Question 21

Where would you click in the Google AdWords screen shown in order to adjust your campaign spend allowance? Click in the screen below.

Options:

Question 22

You have heard about the concept of a media plan for a display advertising campaign. Choose TWO elements from the following that would form part of such a plan:

 

Exhibit:

Options:

A.

Customer Definition

B.

Media Buying

C.

Software Testing

D.

Graphical User Interface (GUI)

E.

Content Mapping

Question 23

You have learned about some downsides with display advertising. Which one of the following is such a downside? Choose one of the following:

Options:

A.

Banner blindness

B.

Content blindness

C.

Interruptions

D.

Repetitions

Question 24

Which one of the following is NOT considered to be a strength of display advertising?

Options:

A.

Ability to engage face-to-face with the customer

B.

Ability to achieve sales and conversions

C.

Ability to sustain a conversation with the customer

D.

Ability to generate a large volume of clicks

Question 25

Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:

Options:

A.

Direct mail shots

B.

Social media marketing

C.

Mobile marketing

D.

Search Engine Optimization

Question 26

"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be ________ and ________" Choose one of the following to fill in the blanks and complete the sentence:

Options:

A.

Open and transparent

B.

Strategic and calculating

C.

Radical and original

D.

Transparent and apologetic

Question 27

Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following:

Exhibit:

Options:

A.

Shift in power to the consumer

B.

Strengthening of power for the business

C.

Share of power between consumer and business

D.

Share of power between consumers only

Question 28

An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following:

 

Exhibit:

Options:

A.

Etiquette

B.

Preferences

C.

Language

D.

Grammar

Question 29

You wish to collect email marketing contact details at a range of customer touch points. Which one of the following would NOT be applicable?

Exhibit:

Options:

A.

Postal delivery

B.

Conferences

C.

Meetings

D.

Website

Page: 1 / 7
Total 199 questions