Which tool allows you to find out who your followers on Twitter also follow? Choose one of the following:
You are preparing your new Facebook ad. Click in the screen below to target those who are not already connected to the Digital Marketing Institute:
You wish to analyze your Facebook Ads campaign in more detail. Click in the screen shown to export your Facebook Insights report as an xls file:
Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following:
Exhibit:
You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:
You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:
Match the device with its KEY characteristic using the drag and drop boxes below:
Which marketing domain do technologies such as Bluetooth, QR codes and Near-Field Communications (NFC) combine to make up? Choose one of the following:
You have heard that there are risks with mobile marketing campaigns. Select TWO such risks from the list shown below:
Which one of the following is NOT a key stakeholder in social media? Choose one of the following:
Select TWO business goals for social media from the list below:
With traditional marketing, the communication with customers is sometimes characterized as 'broadcast'; with social media and digital marketing, the communication with the customer is often described as __________ . Complete the sentence by filling in the blank:
You wish to record where the impact of pre-Christmas radio campaigns tapered off. Where would you first click in the screen shown in order to add this kind of note?
Where would you click in the Google Analytics screen shown below in order to view the time throughout which customers carry out and complete purchasing on the website?
What kind of coding script executes to make Google Analytics work? Choose one of the following:
You wish to have your product name display as the primary search link in organic search results. Which meta tag will help you achieve this? Choose one of the following:
What does a search reveal about the person searching? Choose one of the following:
The percentage of times a phrase appears on a webpage relative to the number of words on the page has a special term to describe it. What is the term? Choose one of the following:
You wish to check how effective an individual ad has been. Which report will give you this information? Choose one of the following:
You are about to develop your first PPC Campaign. What will be the first step? Choose one of the following:
Exhibit:
Where would you click in the Google AdWords screen shown in order to adjust your campaign spend allowance? Click in the screen below.
You have heard about the concept of a media plan for a display advertising campaign. Choose TWO elements from the following that would form part of such a plan:
Exhibit:
You have learned about some downsides with display advertising. Which one of the following is such a downside? Choose one of the following:
Which one of the following is NOT considered to be a strength of display advertising?
Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:
"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be ________ and ________" Choose one of the following to fill in the blanks and complete the sentence:
Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following:
Exhibit:
An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following:
Exhibit:
You wish to collect email marketing contact details at a range of customer touch points. Which one of the following would NOT be applicable?
Exhibit: