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Newly Released DMI PDDM Exam PDF

Page: 5 / 7
Total 199 questions
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Professional Diploma in Digital Marketing Questions and Answers

Question 17

What does a search reveal about the person searching? Choose one of the following:

Options:

A.

Location and intention

B.

Geography and age

C.

Sentiment and buying power

D.

Intention and age

Question 18

The percentage of times a phrase appears on a webpage relative to the number of words on the page has a special term to describe it. What is the term? Choose one of the following:

Options:

A.

Keyword density

B.

Keyword rotation

C.

Keyword percentage

D.

Keyword value

Question 19

You wish to check how effective an individual ad has been. Which report will give you this information? Choose one of the following:

Options:

A.

Ad Performance Report

B.

Ad Group Performance Report

C.

Campaign Performance Report

D.

Account Performance Report

Question 20

You are about to develop your first PPC Campaign. What will be the first step? Choose one of the following:

 

Exhibit:

Options:

A.

Keyword research

B.

Keyword selection

C.

Keyword optimization

D.

Keyword stuffing

Page: 5 / 7
Total 199 questions
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