Exactprep PDDM Questions

Professional Diploma in Digital Marketing Questions and Answers

Question 21

Where would you click in the Google AdWords screen shown in order to adjust your campaign spend allowance? Click in the screen below.

Options:

Question 22

You have heard about the concept of a media plan for a display advertising campaign. Choose TWO elements from the following that would form part of such a plan:

Exhibit:

Options:

Customer Definition

Media Buying

Software Testing

Graphical User Interface (GUI)

Content Mapping

Question 23

You have learned about some downsides with display advertising. Which one of the following is such a downside? Choose one of the following:

Options:

Banner blindness

Content blindness

Interruptions

Repetitions

Question 24

Which one of the following is NOT considered to be a strength of display advertising?

Options:

Ability to engage face-to-face with the customer

Ability to achieve sales and conversions

Ability to sustain a conversation with the customer

Ability to generate a large volume of clicks

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Professional Diploma in Digital Marketing Questions and Answers

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