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Professional Diploma in Digital Marketing Questions and Answers

Question 25

Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:

Options:

A.

Direct mail shots

B.

Social media marketing

C.

Mobile marketing

D.

Search Engine Optimization

Question 26

"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be ________ and ________" Choose one of the following to fill in the blanks and complete the sentence:

Options:

A.

Open and transparent

B.

Strategic and calculating

C.

Radical and original

D.

Transparent and apologetic

Question 27

Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following:

Exhibit:

Options:

A.

Shift in power to the consumer

B.

Strengthening of power for the business

C.

Share of power between consumer and business

D.

Share of power between consumers only

Question 28

An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following:

 

Exhibit:

Options:

A.

Etiquette

B.

Preferences

C.

Language

D.

Grammar

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Total 199 questions
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