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E1 Exam Dumps : Managing Finance in a Digital World

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Managing Finance in a Digital World Questions and Answers

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Question 1

La Vie En Rose was the latest perfume from the popular and well known perfumery, Lola. In almost every high quality magazine there was an advert featuring a famous actress and produced by a well known director. A

few weeks after launching, La Vie En Rose became the top selling perfume.

At the same time, another perfume called Amber launched from a smaller company and only appeared in a few advertisements and the perfume doesn't sell well.

In a blind test, where participants tried both Amber and La Vie En Rose, it was found that La Vie En Rose was the most popular choice.

Which orientation did La Vie En Rose use and why was it more successful than the Amber perfume?

Options:

A.

La Vie En Rose focused primarily on the selling and promotion of a product.

B.

The perfumery based their marketing around customer needs.

C.

The perfumery were chiefly concerned with the quality of La Vie En Rose.

D.

They specialised in producing as much as possible of a given product or service.

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Question 2

Which of the following is an advantage of a functional organisational structure?

Options:

A.

There is a clear career path for employees to work their way up through.

B.

The owner has a greater level of control over the workforce and all decisions.

C.

The structure is easily adapted for further diversification.

D.

It encourages teamwork and the exchange of opinions and expertise.

Question 3

Company V has made the decision to operate using Six Sigma in order to manage the supply chain within the production process. What process below is the method used to continually monitor and chart a process while it is operating?

Options:

A.

Statistical process control

B.

Material requirements planning

C.

Lean thinking

D.

Reverse logistics

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