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E1 Exam Dumps : Managing Finance in a Digital World

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Managing Finance in a Digital World Questions and Answers

Question 1

La Vie En Rose was the latest perfume from the popular and well known perfumery, Lola. In almost every high quality magazine there was an advert featuring a famous actress and produced by a well known director. A

few weeks after launching, La Vie En Rose became the top selling perfume.

At the same time, another perfume called Amber launched from a smaller company and only appeared in a few advertisements and the perfume doesn't sell well.

In a blind test, where participants tried both Amber and La Vie En Rose, it was found that La Vie En Rose was the most popular choice.

Which orientation did La Vie En Rose use and why was it more successful than the Amber perfume?

Options:

A.

La Vie En Rose focused primarily on the selling and promotion of a product.

B.

The perfumery based their marketing around customer needs.

C.

The perfumery were chiefly concerned with the quality of La Vie En Rose.

D.

They specialised in producing as much as possible of a given product or service.

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Question 2

Which of the following is NOT a component of the working capital cycle?

Options:

A.

The average time that raw materials remain in inventory

B.

The time taken to produce the goods

C.

The time taken by customers to pay for the goods

D.

The time taken by the bank to approve lending

Question 3

Which one of the following structures primarily suits a nationwide business with three product lines; for example, soup, condiments and baby food?

Options:

A.

Functional

B.

Divisional

C.

Matrix

D.

Geographical