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E1 Exam Dumps : Managing Finance in a Digital World

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Managing Finance in a Digital World Questions and Answers

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Question 1

The Sales Manager has called his usual monthly meeting with his sales team and presented the monthly sales budget broken down into weekly targets for each member of the team. What type of planning is this?

Options:

A.

Tactical

B.

Strategic

C.

Operational

D.

Intermittent

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Question 2

Company P is a recruitment agency specialising in placing accountancy and legal personnel in employment. A large part of the role of the agency is to meet the prospective individuals in order to ensure they are placed in the most appropriate roles.

 

Which THREE elements of the marketing mix relate specifically to the type of business described, to a greater extent than would apply to a manufacturing company?

Options:

A.

People

B.

Processes

C.

Physical evidence

D.

Promotion

E.

Price

F.

Product

Question 3

The marketing environment includes political, economic, social, technological, ecological and legal factors affecting marketing (PESTEL). Select THREE examples of economic factors.

Options:

A.

Consumers' propensity to save

B.

Interest rates

C.

The introduction of new legislation relating to business tax

D.

The rate of inflation

E.

New ways of distribution

F.

Social mobility

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