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A company manufactures electrical goods and has several product lines, all at different stages in the product life-cycle. As each item works through the life-cycle, the emphasis on marketing and price focus changes. Item X currently has an increased emphasis on investment in the product quality and design, with consideration also being given to reducing the sale price. Item X is in which stage of the product life-cycle?

Options:

Maturity

Introduction

Decline

Growth

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Question 2

Company P has had a recent IS/IT audit and weaknesses were highlighted within the privacy and security section of the report. Which TWO of the following would be classed as general controls of privacy and security?

Options:

Hierarchy of access

Time lock-out function

Identification and authorisation checks

Validity checks

Completeness checks

Question 3

Digital interactive marketing does NOT involve the use of which of the following?

Options:

Emails

Mobile phones

Radio commercials

Social media

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