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La Vie En Rose was the latest perfume from the popular and well known perfumery, Lola. In almost every high quality magazine there was an advert featuring a famous actress and produced by a well known director. A

few weeks after launching, La Vie En Rose became the top selling perfume.

At the same time, another perfume called Amber launched from a smaller company and only appeared in a few advertisements and the perfume doesn't sell well.

In a blind test, where participants tried both Amber and La Vie En Rose, it was found that La Vie En Rose was the most popular choice.

Which orientation did La Vie En Rose use and why was it more successful than the Amber perfume?

Options:

La Vie En Rose focused primarily on the selling and promotion of a product.

The perfumery based their marketing around customer needs.

The perfumery were chiefly concerned with the quality of La Vie En Rose.

They specialised in producing as much as possible of a given product or service.

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Question 2

Which THREE of the following suggest an integrative approach to organisational purchasing according to Reck and Long?

Options:

Purchasing managers are involved in strategy development.

Competitive strategies rely on the effectiveness of organisational purchasing.

Suppliers are viewed as vital partners.

Supply is obtained at the best price once requested by departments.

Timely information about product prices and availability can be obtained through organisational systems.

Efficiency is at least equal to other organisational operations such as payroll and invoicing.

Question 3

At his recent appraisal CD discussed his development needs with PQ, his line manager. In particular CD has said that he would like the opportunity to take on more responsibility. Which of the following job design techniques could PQ use to support CD's development?.

Options:

Job enlargement

Job enrichment

Job significance

Job rotation

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