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E1 Exam Dumps : Managing Finance in a Digital World

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Managing Finance in a Digital World Questions and Answers

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Question 1

La Vie En Rose was the latest perfume from the popular and well known perfumery, Lola. In almost every high quality magazine there was an advert featuring a famous actress and produced by a well known director. A

few weeks after launching, La Vie En Rose became the top selling perfume.

At the same time, another perfume called Amber launched from a smaller company and only appeared in a few advertisements and the perfume doesn't sell well.

In a blind test, where participants tried both Amber and La Vie En Rose, it was found that La Vie En Rose was the most popular choice.

Which orientation did La Vie En Rose use and why was it more successful than the Amber perfume?

Options:

A.

La Vie En Rose focused primarily on the selling and promotion of a product.

B.

The perfumery based their marketing around customer needs.

C.

The perfumery were chiefly concerned with the quality of La Vie En Rose.

D.

They specialised in producing as much as possible of a given product or service.

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Question 2

Which of the following is an example of a formal relationship in which two organisations legally contract to co-operate in defined ways to achieve specific commercial objectives?

Options:

A.

Outsourcing

B.

Strategic Alliance

C.

Shared Service Centre

D.

Merger

Question 3

Which of the following is a feature of an organisation that has adopted a sales orientation?

Options:

A.

Persuasive promotional policies

B.

Producing the right product

C.

Selling in the right place

D.

Selling at the right price.

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