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A company has just completed the production of the first 16 batches of a product. A learning curve has been observed throughout. The following table gives further details.

To the nearest whole percentage, what rate of learning is implied?

Options:

87%

84%

93%

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Question 2

A company operates a divisional structure. The manager of division D receives a bonus based on the division's annual return on capital employed (ROCE).

A minimum ROCE of 20% must be achieved to receive any bonus and thereafter the bonus increases in line with increases in ROCE.

This year division D achieved a ROCE of 24% and the divisional manager received a large bonus.

The manager is considering an investment in a new machine for next year. The incremental ROCE earned by the machine is expected to be 19% although the ROCE for the division as a whole with the machine is expected to be 22%. Without the machine, ROCE is likely to be stable at 24%.

The cost of capital for the company as a whole is 18% per year.

Which of the following statements is correct?

Options:

The manager will accept the investment because overall the division will earn a ROCE that exceeds the minimum target of 20%.

The manager will reject the investment because it will result in a lower bonus than without the investment.

The manager will accept the investment because it will earn a ROCE that is higher than the company's cost of capital.

The manager will reject the investment because it will result in the receipt of no bonus.

Question 3

Which TWO of the following statements are correct?

Options:

It is worthwhile for a company to sell further units when the marginal revenue is greater than the marginal cost.

Price is the only factor affecting the demand for products and services.

Premium pricing is possible when there is a measure of product or service differentiation.

Loss leadership pricing is appropriate for a new product which is not part of a range of products.

Demand functions can be predicted accurately and the relationship between price and quantity demanded is always constant.

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