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E2 Exam Dumps : Project and Relationship Management

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Project and Relationship Management Questions and Answers

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Question 1

Which of the following best describes generic competitors?

Options:

A.

Competitors which compete for the same income as the company.

B.

Competitors which compete with products which, although technically quite different, satisfy the same needs.

C.

Competitors which have similar goods but not necessarily the same size or structure organisation.

D.

Competitors which have similar size and structure and offer similar products to the same customers. 

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Question 2

After undertaking competitive analysis, a company has assembled the information and is now in a position to benchmark its performance against that of its competitor. A manager has been asked to carry out strategic benchmarking, but he is unsure of what information he should use.

 

Which TWO of the options below could be used to undertake Strategic Benchmarking?

Options:

A.

% Market Share

B.

% return on Non Current Assets

C.

% late deliveries

D.

% sales returns

Question 3

GG, the new CEO in an organisation, was surprised to find out that the company does not undertake competitor analysis. He was told that, as the organisation operates in a very dynamic market,  things change too quickly to make analysis worthwhile.

 

Choose from the following the option that presents why competitor analysis is important.

Options:

A.

It allows the organisation to use the budget that the Marketing Department has been allocated so it doesn't lose it in the future.

B.

It is an activity that satisfies the senior managers' requests.

C.

If competitor analysis is not undertaken a new competitor could have entered the market and could reduce the sales of the organisation.

D.

It can help the company to market its products.

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