CIMA Related Exams
E2 Exam
GG, the new CEO in an organisation, was surprised to find out that the company does not undertake competitor analysis. He was told that, as the organisation operates in a very dynamic market, things change too quickly to make analysis worthwhile.
Choose from the following the option that presents why competitor analysis is important.
John is a young management accountant who, after completing his examinations recently, was put in charge of a small established accounts department.
At his first progress review with his superior, he was very confident and enthusiastic about numerous initiatives. John expressed disappointment that his staff were so reactionary and uncooperative.
It would seem most of the staff reporting to John are dissatisfied about his leadership. The younger ones are frightened of him and they say he his always in a hurry. The older ones who have worked in the department for years are worried about John's risky decisions. Others resent him and are frustrated that John never listens to their ideas.
Which behaviour should John adopt to improve motivation in the department?
A Company achieves its competitive advantage by adopting a positioning view to strategy setting.
Which TWO of the technical models below are most suited to this approach?