CIMA Related Exams
E2 Exam
After undertaking competitive analysis, a company has assembled the information and is now in a position to benchmark its performance against that of its competitor. A manager has been asked to carry out strategic benchmarking, but he is unsure of what information he should use.
Which TWO of the options below could be used to undertake Strategic Benchmarking?
Many analysts and researchers have written about understanding resistance in order to bring about successful and enduring changes in an organisation.
One writer wrote that "An issue is held in balance by the interaction of two opposing sets of forces - those seeking to promote change (driving forces) and those attempting to maintain the status quo (restraining forces)".
Select this writer.
Which of the following best describes generic competitors?