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GG, the new CEO in an organisation, was surprised to find out that the company does not undertake competitor analysis. He was told that, as the organisation operates in a very dynamic market, things change too quickly to make analysis worthwhile.

Choose from the following the option that presents why competitor analysis is important.

Options:

It allows the organisation to use the budget that the Marketing Department has been allocated so it doesn't lose it in the future.

It is an activity that satisfies the senior managers' requests.

If competitor analysis is not undertaken a new competitor could have entered the market and could reduce the sales of the organisation.

It can help the company to market its products.

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Question 2

A manager is introducing a new bonus scheme into the business that will affect ail employees.

Using Likert's model he follows a benevolent authoritative style of management.

Which of the following best describes the way he introduced the new bonus scheme?

Options:

He made the decision to introduce the new scheme and enforced it ctcross the business with no discussion or debate.

He makes the decision to introduce the new scheme and sells the idea to employees in order to get buy-in.

He asks for suggestions on whether to introduce the scheme but makes the final decision

He allows staff to make the decision but offers support and advice.

Question 3

Which of the following initiatives and schemes should be undertaken as a formal project?

Select ALL that apply.

Options:

A head office relocation for an insurance company, involving the move to a new office for 250 staff.

A long term health initiative which will put in place procedures to immunize every child in a country as they reach the age of three.

Managing a national political campaign prior to an election.

The design and launch of a new online order service for a global manufacturing company.

A boat building company building motor yachts for a small market, generally building about three per month.

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