Salesforce Pardot-Specialist Exam Practice Questions Answers

Salesforce Certified Pardot Specialist(SP23) Questions and Answers

Question 1

Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

Options:

Video Pages

Linked Instagram Pages

Company Pages

Personal Pages

Question 2

The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interact with your emails, website, and CRM sync.

Options:

True

False

Question 3

Completion Actions are retroactive.

Options:

True

False

Question 4

When are visitors converted to prospects?

Options:

When they run through completion actions

When an automation rule runs

When a prospect fills out a form or form handler

When the prospect visits a Pardot landing page

Question 5

A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?

Choose 3 answers

Options:

Check the Profile tab to make sure the prospect has the right drip program profile.

Check the Audits tab to see if the prospect was on the correct lists when the email was sent.

Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.

Check the Overview tab to determine whether the prospect is unmailable.

Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.

Question 6

What is the limit of social posting connectors you can create in your Pardot account?

Options:

Five accounts per platform

One account per user role, per platform

There is no limit of accounts per platform

One account per platform

Question 7

Form or Form Handler? I need to be able to edit and change my form directly.

Options:

Form

Form Handler

Question 8

How can a prospect's score be changed?

Options:

Through automation rules.

Through scoring model changes.

Through completion actions.

All of the above.

Question 9

You want to export a list of prospects, but you only need the default fields. What can you use?

Options:

Use the Simple Export option

Use the Express Export option

Copy and paste the information from the Prospect table into Excel.

You have to export all the fields. Pardot doesn't allow you to choose only the default fields.

An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

Question 10

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.

What insight does this report provide the template designer?

Options:

Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

High click rates indicates that the email subject line should be the focus of the email content.

Low click rates encourage the user to optimize content or link placement in other email sends.

High open rates indicates that prospects are interacting with the content.

Question 11

What is the expected behavior if an automation rule is NOT set to repeat?

Options:

The prospect can match the criteria multiple times and the action runs each time.

The action can only run once per day on the prospect.

The prospect matches the criteria once, but the action runs multiple times.

The prospect matches the criteria once and the action runs once.

Question 12

LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.

What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

Options:

The prospect would receive an error message.

The form would be displayed on the page once again.

The prospect would be redirected to a thank-you page.

The thank-you content would continue to be shown.

Question 13

A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:

•

What is the recommended way for the user to accomplish this?

Options:

Create one page action with comma-separated URLs.

Set the page action URL as https://www.lenoxsoft.com/products/B

Create three separate page actions, one for each URL.

Set the page as a priority page in Pardot.

Question 14

Which three triggers could be used to define a prospects path in an engagement studio program?

Choose 3 answers

Options:

List membership

Email open

Custom redirect click

File download

Prospect grade

Question 15

New feature alerts can be found at the top of the dashboard.

Options:

True

False

Question 16

Administrators can reset passwords for users

Options:

True

False

Question 17

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Options:

Lifecycle and Profile

Activities and Audits

Activities and Lifecycle

Profile and Audits

Question 18

A marketer has 4,000 total prospects in their account:

• 3,000 of which are opted in

• 500 of which are opted out

• 500 of which are in the Recycle Bin

What would be their Mailable Database usage?

Options:

3,000

2,500

4,000

3,500

Question 19

What information can you find about your competitors in Pardot?

Options:

Alexa rank

BBB score

News article mentions

Number of inbound links

Number of indexed pages

Question 20

What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

Options:

Rule

End

Trigger

Action

Question 21

Does an automation rule ever match a prospect more than once?

Options:

Yes, automation rules run every time.

No, an automation rule will only affect a prospect one time

An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

Question 22

What should you do when multiple users are editing an email template at the same time?

Options:

Multiple users cannot edit the same email template at the same time

Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

Update the same draft at the same time since the system will recognize updates made by both users

Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

Question 23

What do spam complaints refer to in an email report?

Options:

The number of prospects who clicked the unsubscribe link

The number of prospects who replied to the email to ask to be removed

The number of prospects who opted out via the email preference center

The number of prospects who marked an email as spam

Question 24

Arrange these events in sequence:

Options:

The visitor is now a prospect.

A visitor submits a conversion form

A cookie is applied

The prospect's activity history is available to view in Pardot

Visitors access your company website

E C B A D

E B A D C

Question 25

How can an admin find the number of mailable prospects in their database?

Options:

View all Segmentation lists

Navigate to the prospect list and select "Mailable Prospects"

View the sync queue

Navigate to the overview section

Question 26

What is needed for a page action to trigger for a prospect visiting a high value web page?

Options:

Create an automation rule based on the specific webpage.

Add a completion action on the landing page.

Adding a page action and Pardot tracking code on the page.

Adding a page action on the form.

Question 27

What is a good default sales ready lead score?

Options:

200

100

Question 28

What information is required when creating a prospect manually?

Options:

Campaign, Company, Email, Score

Account, Email, Profile, Score

Campaign, Email, Full Name, Profile

Campaign, Email, Profile, Score

Question 29

A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.

What automation tool would effectively achieve this goal?

Options:

Use a segmentation rule to add prospects to a list

Use a dynamic list to add prospects to a list

Use a completion action to add prospects to a list

Use an automation rule to add prospects to a list

Question 30

LenoxSofts marketing manager wants to keep email branding consistent. They want Pardot users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.

How could this goal be achieved?

Options:

Create and publish an email template

Create an email template draft

Create an operational email

Create a list email draft

Question 31

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.

What combination of automation tools should LenoxSoft use to achieve this?

Choose one answer

Options:

Automation rule and completion action

Segmentation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

Question 32

A user wants to set up an automated grading model in Pardot.

Which two components are required to achieve this? Choose 2 answers

Options:

Profile

Automation Rule

Pardot Score

Dynamic List

Question 33

What is the process to add a prospect who visits a pricing page to a list?

Options:

Create a page action

Create a segmentation rule

Use a Tag

Create an automation rule

Question 34

What is the baseline grade assigned to a prospect?

Options:

Question 35

The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

Options:

Automation settings

Scoring rules

Prospect's Audits tab

Lifecycle report

Question 36

Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

Options:

Unsubscribing from an email

Printing an email

Clicking a link in an email

Opening an email

Forwarding an email

Question 37

A user creates and resumes a new automation rule.

Which two statements are true about that rule?

Choose 2 answers

Options:

The rule will run once and must be re-run for prospects to match again.

The rule will continuously look for prospects who match the criteria.

The rule will evaluate their entire prospect database for matches.

The rule will unmatch prospects that no longer match the criteria.

Question 38

A Pardot administrator would like to enable bot protection on their forms.

Which two Pardot form actions would accomplish this?

Choose 2 answers

Options:

Enable HTTPS

Honeypot Technique

Dependent Fields

reCaptcha

Question 39

Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

Options:

True

False

Question 40

How can you send an automated email to a prospect after they fill out a form?

Options:

Using an Automation Rule

Using a Completion Action

None of the above

Using a Segmentation Rule

Question 41

By default Pardot will sync with what types of accounts in Salesforce?

Options:

Contact Accounts

Lead Accounts

Persons Accounts

Question 42

There are absolutely no restrictions on how you assign custom users abilities.

Options:

True

False

Question 43

A user needs to change which email template is used in a running engagement program.

What is the first step the user must take In order to make this change?

Options:

Copy the original Engagement Program

Change the wait time for the template

Delete the old sent email

Pause the Program

Question 44

What will undelete a prospect?

Options:

If the deleted prospect is imported into Pardot with the same email address

If the deleted prospect visits a web page

If the deleted prospect re-converts by filling out a form with the same email address

Question 45

What must be true for a Salesforce Opportunity to sync to Pardot?

Options:

The Opportunity must have the "Pardot" record type.

The Opportunity must be sourced by Pardot marketing activities.

The Opportunity must have a Contact Role that is syncing to a prospect in Pardot

The Opportunity must be created by a Sales user who is also a user in Pardot.

Question 46

What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Options:

reCAPTCHA

Kiosk/Data Entry Mode

Progressive Profiling

“Not you”? Link

Question 47

LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Pardot form.

Which form feature should be utilized?

Options:

Progressive Profiling

Email Validation

Kiosk/Data Entry Mode

Dependent fields

Question 48

A user needs to be able to import and export lists. What user role do you give them?

Options:

Marketing

Sales Manager

Sales

None of the above

Question 49

Which two Salesforce features allow a view of a prospect's Pardot landing page submission activity on the syncing contact?

Choose 2 answers

Options:

Pardot landing pages related list section

Engagement History component

Pardot Activities Visualforce page

Salesforce Activities section

Question 50

An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.

How would the prospect progress through the trigger step?

Options:

The prospect will immediately progress down the "Yes" path since the email was opened.

The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.

The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.

The prospect will immediately progress down the No' path since the email open did not occur on day 3.

Question 51

You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?

Options:

Set them up as a Marketing user and then control how many emails can be sent.

You can't send one-to-one emails out of Pardot.

Set them up as a one-to-one email user only

Set them up as a Sales user in Pardot

Question 52

Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

Options:

The Grade as it includes personal information about the prospect.

The Profile as It reflects LenoxSoft's ideal customer.

The Campaign as it references the prospect's first touch point.

The Score as it shows activities taken by the prospect.

Question 53

How could a visitor convert to a prospect?

Options:

Download an eBook

Open a Pardot email

Submit a Pardot form

Watch a video hosted in Wistia

Question 54

Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

Options:

Submitting a form

Opening an email

Clicking a custom redirect

Unsubscribing from email

Question 55

What is Lead Qualification?(select two)

Options:

The process of determining when a prospect is ready for follow up from your sales team.

An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

The process of determining when a prospect is ready for follow up from your marketing team.

Question 56

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

Options:

Page action

Custom redirect

Campaign tracking code

Landing page

Question 57

Rules, Form completion actions, and more.

What are 3 social posting connectors Pardot offers?

Options:

Twitter

Instagram

Facebook

Snapchat

Question 58

How many times can one automation rule match an individual prospect?

Options:

Question 59

What does the gear icon on the prospect list allow you to do?

Options:

Copy

Assign

Delete

Edit

Question 60

Form or Form Handler? I want to use progressive profiling to personalize my form.

Options:

Form Handler

Form

Question 61

Which adheres most closely to email sending best practices?

Options:

When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

Establish a consistent, predictable cadence for your email communications.

Send plain text only emails in order to increase engagement rates.

Make sure that all emails have a high image-to-text ratio.

Question 62

A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot. Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?

Options:

Dynamic content

Custom redirect

Layout template

Stock template

Question 63

What causes a sync from Salesforce to Pardot?

Options:

Updating a formula field in Salesforce

Updating a field on a Contact record that does not have an email address

Opening a one to one email

Making field changes to a Lead or Contact record

Question 64

What is a good bounce rate?

Options:

Less than 5%

More than 20%

Less than 10%

More than 10%

Question 65

What does a marketing user have access to in Pardot?

Options:

Can see users and groups

Creating new lists, forms, landing pages and send list emails.

Prospect management

Can only import prospects

None of the above

Question 66

A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

Options:

The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.

The client did not un-pause the completion actions.

Kiosk mode was enabled on the form, so completion actions did not run.

Question 67

What editions of Salesforce can sync with Pardot?

Options:

Enterprise Edition and lower

Standard Edition and higher

Professional Edition and higher

Question 68

Form or Form Handler? I want to use progressive profiling to personalize my form.

Options:

Form Handler

Form

Question 69

A form is created to automatically register prospects to a webinar upon submission.

Which automation tool should be used to accomplish this?

Options:

Adding a completion action to register prospects on the form.

Creating a segmentation rule to register prospects based on the form submission.

Creating an automation rule to register prospects based on the form submission.

Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

Question 70

How can a Prospects score be changed?

Options:

Segmentation rule

Profile

Completion Actions

Manually

Question 71

What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

Options:

The Pardot sync checkbox is checked

The first and last name fields are not empty

The Pardot URL field is not empty

The lead/contact URL in Salesforce contains "Pardot"

Question 72

What are 3 webinar connectors Pardot offers?

Options:

WebEx

Adobe Connect

ReadyTalk

GoTo Webinar

AnyMeeting

Question 73

What would a hard bounce refer to on an email sending report?

Options:

An email that is recognized, but returned to the sender because the recipient's mailbox is full.

An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.

An email that permanently bounced back to the sender because the address is invalid.

Question 74

A Pardot administrator wants to ensure that only a prospects company email address with the format of ‘’name@companyname.com" is captured on their form.

Which data format is recommended for the email field?

Options:

Text

Email with valid server

Emails not from ISPs and free email providers

Question 75

If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

Options:

Lead field

Contact field

Question 76

You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

Options:

Form report

Conversions report

List email report

Prospect lifecycle report

Question 77

Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

Options:

The Dashboard

The Sent Emails Page

The System Preferences Page

Admin-Domain Management

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Salesforce Pardot-Specialist Dumps

Salesforce Certified Pardot Specialist(SP23) Questions and Answers

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