PEGAPCDC87V1 Exam Dumps : Certified Pega Decisioning Consultant (PCDC) 87V1

Compute SUM of PROFIT = Group BY

Determine target budget to retain a customer = Set Property

Determine customer credit score = Scorecard

Divide customers into risk segment = Decision Table

To update the cashback offer to be presented through a new channel (SMS) and to update the suitability condition, you need to perform two main tasks: adding a new treatment and editing the engagement policy.

Add a New Treatment:

Step 1: Navigate to the "Actions" section in the Pega Customer Decision Hub.

Step 2: Locate the existing cashback offer action.

Step 3: Add a new treatment specifically for the SMS channel. This involves creating a new SMS treatment that defines the message content, format, and any other relevant details.

Step 4: Ensure the new treatment is linked to the cashback offer action.

Edit the Engagement Policy:

Step 1: In the Pega Customer Decision Hub, go to the "Engagement Policies" section.

Step 2: Locate the engagement policy associated with the cashback offer.

Step 3: Update the suitability condition by lowering the debt-to-income ratio threshold from 48 to 45. This ensures that the new condition is applied when evaluating customer eligibility for the cashback offer.

Step 4: Save and publish the updated engagement policy to ensure it takes effect.

Verify the Changes:

Step 1: Test the new SMS treatment by sending test messages to a seed list to verify the content and formatting.

Step 2: Ensure that the updated engagement policy correctly filters customers based on the new debt-to-income ratio threshold.

References:

Pega-Customer-Decision-Hub-User-Guide-85.pdf: "Defining treatments for actions" and "Configuring engagement policies" sections.

Pega documentation on "Creating and managing actions" and "Editing engagement policies".

Email treatments in Pega Customer Decision Hub allow for personalization, including customizing the email subject to address the customer by name or other personalized data.

Definition and Purpose:

Email treatments are used to define the content and presentation of email communications sent to customers as part of outbound campaigns.

Personalization enhances the relevance and engagement of these emails by including customer-specific information.

Capabilities of Email Treatments:

Personalization Tags: Pega supports the inclusion of dynamic tags in the email subject and body, allowing for personalized greetings, offers, and other content. For example, "Dear " where "" is dynamically replaced with the actual name of the customer.

HTML Content: Design rich email content using HTML, which can include images, links, and other multimedia elements.

Steps to Personalize Email Subjects:

Step 1: Create or edit an email treatment in Pega.

Step 2: In the subject line field, use the syntax for personalization tags. For example, "Dear , check out our new offers!".

Step 3: Map the personalization tags to the appropriate customer data fields to ensure the correct information is inserted when the email is sent.

Testing Personalization:

Use seed lists to test personalized emails. Seed lists are groups of test email addresses used to preview how the email will look when sent to actual customers.

Ensure that personalization attributes appear correctly in the received test emails.

Best Practices:

Always test personalized emails thoroughly before launching a campaign to ensure that the tags are working correctly and the content renders as expected.

Use personalization to enhance customer engagement by making emails feel more relevant and tailored to individual recipients.

References:

Pega-Customer-Decision-Hub-User-Guide-85.pdf: "Configuring email treatments" section.

Pega documentation on "Defining an action for outbound".