PEGAPCDC87V1 Exam Dumps : Certified Pega Decisioning Consultant (PCDC) 87V1

The best way to organize customer actions applicable to various business issues in Pega Customer Decision Hub is into a three-level hierarchy: Business issue > Group > Actions. This structure allows for clear categorization and management of actions based on their business purpose and relevance. The "Business issue" represents the high-level goal (e.g., Retention, Acquisition), "Group" categorizes the actions under each issue (e.g., Credit Cards, Mortgages), and "Actions" are the specific offers or recommendations.

To address the issue where customers have ignored a particular mortgage offer and the bank wants to offer the action 30% more frequently, we need to configure the appropriate arbitration factor in Pega Customer Decision Hub.

Arbitration Overview: Arbitration in Pega CDH determines how actions are prioritized and selected for presentation to the customer. It involves factors like business value, propensity, and action weighting.

Action Weighting: Action weighting is used to adjust the frequency and priority of specific actions. By increasing the action weighting, you effectively make the action more likely to be selected during the arbitration process.

Implementation:

Navigate to the Next-Best-Action Designer in Pega CDH.

Locate the action for the mortgage offer that needs increased frequency.

Adjust the action weighting to increase by 30%. This adjustment modifies the priority calculation, making the action more likely to be selected.

In Pega Customer Decision Hub, the property that is automatically recomputed for each decision component is "Priority." This property determines the order in which actions are evaluated and presented to the customer. The Priority property ensures that the most relevant and valuable actions are prioritized based on the defined criteria, including customer relevance, business rules, and real-time contextual data.