PEGAPCDC87V1 Exam Dumps : Certified Pega Decisioning Consultant (PCDC) 87V1

One-to-One Marketing Channels: As the company transitions to a one-to-one marketing approach, leveraging various channels is essential to effectively present new offers like a data plan.

Retail Store: Offers can be presented directly to customers through in-store interactions, allowing personalized recommendations based on their profile and behavior.

Chatbot: Automated chatbots can engage customers in real-time on digital platforms, offering personalized data plans based on customer interactions and preferences.

To configure the arbitration factor for nudging the Platinum Plus credit card to customers who visit the home page, you need to focus on action value. Action value takes into account the business value or importance of an action, which aligns with the goal of promoting a specific credit card to customers.

Arbitration in Pega CDH - Arbitration is the process of ranking actions based on their priority. Factors like propensity, context weighting, action value, and business levers are considered during arbitration.

Action Value - This factor assesses the intrinsic value of an action, which includes its business value. It is crucial when a business objective, like promoting a specific credit card, needs to be prioritized.

Implementation - By configuring action value, you ensure that the Platinum Plus credit card offer has a higher priority over other actions for customers visiting the homepage.

Paul cannot see the Reward card offer due to the contact policies defined by U+ Bank:

Contact Policies Defined:

Policy 1: Suppress a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days.

Policy 2: Suppress the Reward card offer for 7 days if it is rejected twice in any channel in the last 7 days.

Paul’s Rejection History:

Paul has rejected other credit card offers twice on the web channel and once in the contact center within the last 15 days.

Reason for Suppression:

Due to Policy 1, since Paul has rejected any credit card offer (not specifically the Reward card) three times in any channel in the past 15 days, all credit card offers, including the Reward card offer, are suppressed for 30 days.

Understanding the Suppression Logic:

Step 1: The decision strategy evaluates the rejection history of offers.

Step 2: It applies the contact policies to determine which offers should be suppressed.

Step 3: In this case, the policy conditions are met due to multiple rejections of credit card offers, leading to the suppression of the Reward card offer.

References:

Pega-Customer-Decision-Hub-User-Guide-85.pdf: "Setting constraints, contact policy limits, and controls" section.

Pega documentation on "Managing contact policies".