PEGAPCDC87V1 Exam Dumps : Certified Pega Decisioning Consultant (PCDC) 87V1

The best way to organize customer actions applicable to various business issues in Pega Customer Decision Hub is into a three-level hierarchy: Business issue > Group > Actions. This structure allows for clear categorization and management of actions based on their business purpose and relevance. The "Business issue" represents the high-level goal (e.g., Retention, Acquisition), "Group" categorizes the actions under each issue (e.g., Credit Cards, Mortgages), and "Actions" are the specific offers or recommendations.

To target customers living in a specific geographic area for advertising the new fiber optic service, you need to configure a "Customer segment" in the Next-Best-Action Designer. This involves defining the segment of customers based on their geographic location, ensuring that only those customers in the northern region are included in this segment. By doing so, you can ensure that the banner advertisement for the fiber optic service is displayed only to those customers.

Real-Time Channels for Next-Best-Actions: Pega Customer Decision Hub supports presenting Next-Best-Actions through various real-time channels.

Retail Store: Actions can be presented to customers directly in the store through POS systems or store associates.

Call Center: Customer Service Representatives can receive real-time Next-Best-Action recommendations to present to customers during interactions.

SMS: Automated messages can be sent to customers with personalized Next-Best-Action offers via SMS.