PEGAPCDC87V1 Exam Dumps : Certified Pega Decisioning Consultant (PCDC) 87V1

When implementing the Next-Best-Action paradigm to offer the new data plan, the mobile company should focus on "Customer relevancy and business profitability." This means that the company needs to ensure that the offers are relevant to individual customers based on their needs, preferences, and behavior, while also aligning these offers with the company's business objectives to ensure profitability. This customer-centric approach leverages Pega's predictive and adaptive analytics to personalize offers and maximize both customer satisfaction and business outcomes.

The best way to organize customer actions applicable to various business issues in Pega Customer Decision Hub is into a three-level hierarchy: Business issue > Group > Actions. This structure allows for clear categorization and management of actions based on their business purpose and relevance. The "Business issue" represents the high-level goal (e.g., Retention, Acquisition), "Group" categorizes the actions under each issue (e.g., Credit Cards, Mortgages), and "Actions" are the specific offers or recommendations.

To estimate the business value created by the subsequent next-best-action run using the selected configuration, you should run a simulation using Pega Scenario Planner. This tool allows you to project the potential business impact and value of different next-best-action scenarios, providing insights into the expected outcomes based on the configured strategies.