PEGAPCDC87V1 Exam Dumps : Certified Pega Decisioning Consultant (PCDC) 87V1

To address the issue where customers have ignored a particular mortgage offer and the bank wants to offer the action 30% more frequently, we need to configure the appropriate arbitration factor in Pega Customer Decision Hub.

Arbitration Overview: Arbitration in Pega CDH determines how actions are prioritized and selected for presentation to the customer. It involves factors like business value, propensity, and action weighting.

Action Weighting: Action weighting is used to adjust the frequency and priority of specific actions. By increasing the action weighting, you effectively make the action more likely to be selected during the arbitration process.

Implementation:

Navigate to the Next-Best-Action Designer in Pega CDH.

Locate the action for the mortgage offer that needs increased frequency.

Adjust the action weighting to increase by 30%. This adjustment modifies the priority calculation, making the action more likely to be selected.

To prevent the same offer from being shown repeatedly to a customer, the correct suppression rule is to suppress an action for 10 days if there are five impressions for the web channel in the last 14 days. This ensures that after a customer has been presented with the same offer five times within a 14-day period, they will not see that offer for the next 10 days, thereby preventing offer fatigue.

Correct Action Hierarchy Levels:

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Action Hierarchy Level: Action

Retention

Action Hierarchy Level: Business Issue

Tablets

Action Hierarchy Level: Group

Service

Action Hierarchy Level: Business Issue

Change address

Action Hierarchy Level: Action

Proactive retention

Action Hierarchy Level: Group

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Action: This is a specific offering or initiative that can be presented to customers. It is a specific action within the broader strategy.