PEGAPCDC87V1 Exam Dumps : Certified Pega Decisioning Consultant (PCDC) 87V1

To address the issue where customers have ignored a particular mortgage offer and the bank wants to offer the action 30% more frequently, we need to configure the appropriate arbitration factor in Pega Customer Decision Hub.

Arbitration Overview: Arbitration in Pega CDH determines how actions are prioritized and selected for presentation to the customer. It involves factors like business value, propensity, and action weighting.

Action Weighting: Action weighting is used to adjust the frequency and priority of specific actions. By increasing the action weighting, you effectively make the action more likely to be selected during the arbitration process.

Implementation:

Navigate to the Next-Best-Action Designer in Pega CDH.

Locate the action for the mortgage offer that needs increased frequency.

Adjust the action weighting to increase by 30%. This adjustment modifies the priority calculation, making the action more likely to be selected.

To limit the number of emails sent to customers irrespective of past outcomes with a particular offer and customer, you can implement customer contact limits. Customer contact limits are used to control the number of interactions a customer can receive over a specific period on a particular channel, ensuring that customers are not overwhelmed with too many messages.

 Understand the strategy objective: The decision strategy is designed to output the most profitable shoe. The profit is calculated as Profit = Price - Cost.

 Evaluate the provided data:

Nike: Profit = $69 - $59 = $10

Adidas: Profit = $65 - $45 = $20

Puma: Profit = $85 - $65 = $20

Reebok: Profit = $75 - $50 = $25

 Determine the most profitable shoe: According to the calculations, Reebok has the highest profit ($25).

 Fill in the blank: Therefore, the output of the component in the blank space highlighted in red should be Reebok, which has the highest profit.

 Reference: The strategy design and output decision rules are outlined in the sections on "Understanding Next-Best-Action Designer arbitration" and "Next-Best-Action strategy framework components" in the Pega Customer Decision Hub User Guide​​.