PEGAPCDC87V1 Exam Dumps : Certified Pega Decisioning Consultant (PCDC) 87V1

Real-Time Channels for Next-Best-Actions: Pega Customer Decision Hub supports presenting Next-Best-Actions through various real-time channels.

Retail Store: Actions can be presented to customers directly in the store through POS systems or store associates.

Call Center: Customer Service Representatives can receive real-time Next-Best-Action recommendations to present to customers during interactions.

SMS: Automated messages can be sent to customers with personalized Next-Best-Action offers via SMS.

When implementing the Next-Best-Action paradigm to offer the new data plan, the mobile company should focus on "Customer relevancy and business profitability." This means that the company needs to ensure that the offers are relevant to individual customers based on their needs, preferences, and behavior, while also aligning these offers with the company's business objectives to ensure profitability. This customer-centric approach leverages Pega's predictive and adaptive analytics to personalize offers and maximize both customer satisfaction and business outcomes.

 Understanding Engagement Policies: Pega Customer Decision Hub uses engagement policies like eligibility, applicability, and suitability to determine if an action should be presented to a customer.

 Eligibility Criteria: These criteria define whether a customer qualifies for an action.

 Bank's Requirement: U+ Bank wants to avoid offering a mortgage refinance option to customers who have less than 5% left on their loan.

 Best Fit: The eligibility policy best suits this requirement as it allows the bank to set specific criteria (loan balance percentage) to exclude certain customers from receiving the offer​​.