PEGAPCDC87V1 Exam Dumps : Certified Pega Decisioning Consultant (PCDC) 87V1

 Understanding the Requirement:

Myco wants to find new opportunities to improve marketing during the ideation stage of a project for presenting post-paid offers.

This involves identifying gaps and underserved customer segments that can be targeted with new or improved offers.

 Pega Value Finder:

Pega Value Finder is designed to analyze the distribution of actions across different customer segments.

It helps identify customers who are not receiving any actions or are receiving only low-propensity actions, thus highlighting opportunities to improve the strategy.

 Running the Simulation:

In Pega Value Finder, you can run simulations to discover underserved customers.

The tool provides insights into customer groups that are not well-engaged, allowing businesses to adjust their strategies and create more relevant actions or treatments.

 Steps to Run Value Finder:

Log in to the Pega Customer Decision Hub portal.

Navigate to Discovery -> Value Finder.

Create a new simulation and select the relevant issue and group.

Run the simulation to analyze customer distribution and identify underserved segments.

 Verification from Pega Documentation:

The Pega Customer Decision Hub User Guide details the process and benefits of using Value Finder to discover gaps and opportunities in customer engagement strategies​​​​.

One-to-One Marketing Channels: As the company transitions to a one-to-one marketing approach, leveraging various channels is essential to effectively present new offers like a data plan.

Retail Store: Offers can be presented directly to customers through in-store interactions, allowing personalized recommendations based on their profile and behavior.

Chatbot: Automated chatbots can engage customers in real-time on digital platforms, offering personalized data plans based on customer interactions and preferences.

Next-Best-Action Framework - This framework in Pega CDH is designed to decide the best action for each customer interaction by evaluating eligibility, suitability, and propensity.

Complex Eligibility Criteria - To define complex eligibility criteria, modifications are needed within the Next-Best-Action decision strategy to handle multiple conditions and business rules.

Steps:

Access the Next-Best-Action Designer.

Navigate to the decision strategy.

Add or modify components to incorporate complex eligibility conditions.

Test and validate the changes using persona tests and simulations.