PEGAPCDC87V1 Exam Dumps : Certified Pega Decisioning Consultant (PCDC) 87V1

To enable access to customer properties such as age, income, etc., in a decision strategy, the Data Import component is required. This component imports the relevant customer data into the strategy so it can be utilized for decision-making processes.

 Requirement:

U+ wants to show a retention offer to customers likely to leave the bank based on historical interaction data.

 Model Types:

Entity Model: Used for recognizing entities within data.

Text Analytics Model: Used for analyzing text data.

Predictive Model: Used for making predictions based on historical data.

Adaptive Model: Used for real-time adaptation based on new data.

 Suitable Model:

For predicting customer churn (likelihood of leaving), a predictive model is best suited because it leverages historical data to make future predictions.

 Verification from Pega Documentation:

Pega documentation on leveraging predictive models for customer retention and churn analysis.

 Understanding the Requirement:

Myco wants to find new opportunities to improve marketing during the ideation stage of a project for presenting post-paid offers.

This involves identifying gaps and underserved customer segments that can be targeted with new or improved offers.

 Pega Value Finder:

Pega Value Finder is designed to analyze the distribution of actions across different customer segments.

It helps identify customers who are not receiving any actions or are receiving only low-propensity actions, thus highlighting opportunities to improve the strategy.

 Running the Simulation:

In Pega Value Finder, you can run simulations to discover underserved customers.

The tool provides insights into customer groups that are not well-engaged, allowing businesses to adjust their strategies and create more relevant actions or treatments.

 Steps to Run Value Finder:

Log in to the Pega Customer Decision Hub portal.

Navigate to Discovery -> Value Finder.

Create a new simulation and select the relevant issue and group.

Run the simulation to analyze customer distribution and identify underserved segments.

 Verification from Pega Documentation:

The Pega Customer Decision Hub User Guide details the process and benefits of using Value Finder to discover gaps and opportunities in customer engagement strategies​​​​.