PEGAPCDC87V1 Exam Dumps : Certified Pega Decisioning Consultant (PCDC) 87V1

 Propensity Increase: In Pega Customer Decision Hub, propensity indicates the likelihood of a customer responding positively to an offer. A propensity value of 0.83 signifies a high likelihood of customers showing interest in the Gold credit card offer.

 Customer Behavior Analysis: The increase to 0.83 suggests that similar customers have demonstrated interest, such as clicking on the offer or engaging with it in some way.

 Understanding the Requirement:

Myco wants to find new opportunities to improve marketing during the ideation stage of a project for presenting post-paid offers.

This involves identifying gaps and underserved customer segments that can be targeted with new or improved offers.

 Pega Value Finder:

Pega Value Finder is designed to analyze the distribution of actions across different customer segments.

It helps identify customers who are not receiving any actions or are receiving only low-propensity actions, thus highlighting opportunities to improve the strategy.

 Running the Simulation:

In Pega Value Finder, you can run simulations to discover underserved customers.

The tool provides insights into customer groups that are not well-engaged, allowing businesses to adjust their strategies and create more relevant actions or treatments.

 Steps to Run Value Finder:

Log in to the Pega Customer Decision Hub portal.

Navigate to Discovery -> Value Finder.

Create a new simulation and select the relevant issue and group.

Run the simulation to analyze customer distribution and identify underserved segments.

 Verification from Pega Documentation:

The Pega Customer Decision Hub User Guide details the process and benefits of using Value Finder to discover gaps and opportunities in customer engagement strategies​​​​.

Correct Engagement Policy Configuration:

The customer must not be flagged as a defaulted borrower

Engagement policy: Eligibility

Customer already owns a higher-value offer

Engagement policy: Applicability

Must be a resident of New York City

Engagement policy: Eligibility

The savings product offers are relevant only if the customer has not explicitly opted out of direct marketing

Engagement policy: Applicability

Inappropriate for customers with a credit score < 300 as they are likely to default

Engagement policy: Suitability

The customer must not be flagged as a defaulted borrower

Eligibility: Eligibility conditions determine whether a customer qualifies for an offer at a basic level. Being flagged as a defaulted borrower is a fundamental criterion to disqualify a customer from receiving certain offers.