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Microsoft Dynamics 365 Customer Insights (Data) Specialist Questions and Answers

Question 1

You are a Customer Data Platform Specialist. Your company’s chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.

Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

It allows you to collect, measure, and understand customer behavior on your website.

B.

It allows you to create new customer profiles within engagement insights that can be exported to audience insights.

C.

It allows you to send new customer leads directly to a marketing automation platform.

D.

It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.

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Question 2

You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.

One of the requirements for the new business-level measure is to add a dimension of the city for each business account.

What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

Options:

A.

Use the default "CustomerlD* dimension when creating the measure.

B.

Use the default "AccountID" dimension when creating the measure.

C.

Remove the default "AccountlD" dimension when creating the measure.

D.

Remove the default "CustomerlD* dimension when creating the measure.

Question 3

You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access.

Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.

B.

Contributors will see shared connections and can manage every export that uses this specific connection.

C.

Contributors will have their exports removed if their permissions are changed.

D.

Contributors will be able to view or edit the connection after being given permission to use the connection.