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Microsoft Dynamics 365 Customer Insights (Data) Specialist Questions and Answers

Question 1

The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.

What should you do first?

Options:

A.

Separate the fields in the merged FuttName field and create new fields for first name and last name.

B.

Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables

C.

Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.

D.

Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.

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Question 2

You need to begin planning how to address the marketing team's requests for future enhancements.

If you implement the requested changes, what is the total number of connections that will be required in BYAE's Dynamics 365 Customer Insights environment?

Options:

A.

2

B.

3

C.

4

D.

5

Question 3

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.

Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organizations products in the next three months.

The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.

Solution:

1. Generate a Transactional churn prediction for the next three months.

2. On the results page, review the model results to identify the characteristics of the highest "Likelihood to churn" group.

3. Create a segment from the results page using the ChurnScore field and a Greater than operator for the lower bounds value of the group you identified.

Does this meet the goal?

Options:

A.

Yes

B.

No