Social Studio unifies anonymous and known identities primarily through deterministic matching. This technique uses definite, unique identifiers (like email addresses, usernames, or phone numbers) that are associated with social media profiles and other customer data sources. By matching these identifiers, Social Studio can merge and maintain a unified view of a customer’s interactions across different platforms, effectively linking anonymous browsing data with known customer profiles. This process ensures that the insights derived from social interactions are accurately attributed to the correct individual, enhancing the relevance and personalization of marketing efforts.
Question 2
What are the functionalities of ad studio. Select multiple.
Options:
A.
facebook advanced match.
B.
linkedin user match.
C.
Iinkedin Company match.
D.
tiktok user match.Ez
E.
myspace user match.
Answer:
A, B, C
Explanation:
Explanation:
The functionalities of Advertising Studio in Salesforce Marketing Cloud include:
A: Facebook Advanced Match: This feature allows users to match their customer data with Facebook user profiles to enhance the targeting of their ads.
B: LinkedIn User Match: Similar to Facebook Advanced Match, this functionality enables users to match their data with individual LinkedIn users for targeted advertising.
C: LinkedIn Company Match: This allows matching to LinkedIn company profiles, enabling targeted B2B advertising campaigns.
Question 3
How frequently does Einstein Engagement Scoring updates to email?
Options:
A.
Email daily
B.
Mobile Weekly
C.
Model Monthly
Answer:
A
Explanation:
Explanation:
Einstein Engagement Scoring in Salesforce Marketing Cloud updates its models differently based on the channel:
A. Email daily: The scoring model for email engagement is updated daily. This frequency ensures that the model reflects the most recent interactions and behaviors of users, allowing marketers to dynamically adjust their strategies based on up-to-date engagement data. The daily update cycle helps maintain the accuracy and relevance of the engagement scores, ensuring that marketing efforts are effectively aligned with user engagement trends.