Marketing-Cloud-Advanced-Cross-Channel Exam Dumps : SalesforceMarketing Cloud Advanced Cross ChannelExam

Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.

The functionalities of Advertising Studio in Salesforce Marketing Cloud include:

• A: Facebook Advanced Match: This feature allows users to match their customer data with Facebook user profiles to enhance the targeting of their ads.
• B: LinkedIn User Match: Similar to Facebook Advanced Match, this functionality enables users to match their data with individual LinkedIn users for targeted advertising.
• C: LinkedIn Company Match: This allows matching to LinkedIn company profiles, enabling targeted B2B advertising campaigns.

Einstein Engagement Frequency (EEF) is a feature designed to optimize email engagement by determining the optimal frequency of emails to reduce unsubscribe rates due to email fatigue. It specifically uses data from:

• A: Commercial send data, excluding transactional data.
• B: Data available within your own account, ensuring the model is tailored to your specific audience and engagement patterns.
• C: A strategy to help marketers send the right amount of emails, avoiding over-sending that leads to subscriber fatigue and potential unsubscribes.

These insights help in crafting more effective email marketing strategies by understanding customer engagement and interaction patterns.