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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

Question 1

During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

Options:

A.

Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

B.

CNAME > Salesforce connector > Email Templates > Lists > Engagement program

C.

CNAME > Email Authentication > Email templates > Lists > Engagement program

D.

Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

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Question 2

What is true about A/B testing? [Choose two answers]

Options:

A.

You can disable A/B testing before and after email sent.

B.

You can only do A/B testing on list emails.

C.

When you turn off A/B testing you will have to choose which version to keep.

D.

It is recommended to test at least 5 different elements in your A/B tests.

Question 3

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.

How could this be accomplished?

Options:

A.

Develop a new lens that includes only data from the fiscal year.

B.

Use the 'fiscal year' filter on the Pipeline Dashboard.

C.

Create a custom dataset using only data from the fiscal year.

D.

Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.