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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

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Question 1

What is true about scoring? [Choose one answer]

Options:

A.

Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

B.

Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

C.

Salesforce opportunities can influence a prospect's score.

D.

It is not possible to reset a prospect's score to 0.

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Question 2

LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.

What should their first step in Marketing Cloud Account Engagement?

Options:

A.

Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

B.

Manually create and map custom fields in Marketing Cloud Account Engagement.

C.

Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.

D.

Enable custom field creation via the Salesforce Connector.

Question 3

A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.

How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

Options:

A.

Use the Salesforce Mobile App "Send an Email" button.

B.

Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.

C.

Use the Salesforce "Add to Nurture" button.

D.

Use the Salesforce Mobile App "Add to Nurture" button.

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