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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions and Answers

Question 1

What would an Administrator set up to have a document automatically download after a successful form completion?

Options:

A.

Include a link to the content in the Thank You Content of the form.

B.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

C.

Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

D.

Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

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Question 2

LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

Options:

A.

Monitor no of visitors, social post enagements and natural search reports month over month

B.

Monitor no of visitors, form conversion and email click-through rate reports month over month

C.

Monitor no of prospects, social post enagements and paid search reports month over month

D.

Monitor no of prospects, form submission and email open rate reports month over month

Question 3

What is true about scoring? [Choose one answer]

Options:

A.

Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

B.

Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

C.

Salesforce opportunities can influence a prospect's score.

D.

It is not possible to reset a prospect's score to 0.