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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Account Engagement Consultant (WI25)

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Salesforce Certified Marketing Cloud Account Engagement Consultant (WI25) Questions and Answers

Question 1

Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

Options:

A.

Don't use false or misleading header information

B.

Don't use deceptive subject lines

C.

Identify the message as an ad

D.

Tell recipients where you're located

E.

Tell recipients how to opt out of receiving future email from you

F.

Honor opt-out requests promptly

G.

Monitor what others are doing on your behalf

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Question 2

LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.

What could LenoxSoft marketers create for each region to meet this requirement?

Options:

A.

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the

North American BUs.

B.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker

domains to assets delivered in each country.

C.

A tracker domain that is not specific to any given region or country and apply it to the assets used

in both the European and North American BUs.

D.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

Question 3

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:

• The prospects must be located in Georgia or Florida.

• The prospects must submit their "Request a Demo" form.

When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.

How should LenoxSoft automate assigning these leads?

Options:

A.

Create a completion action on the "Request a Demo" form with the action to assign to user.

B.

Add a completion action on the form to notify Admin, who manually assigns the prospect.

C.

Export the form submission report and import, assigning to the correct user upon import.

D.

Run an automation rule to assign based on the "Request a Demo" submission and State field.