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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions and Answers

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Question 1

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

Options:

A.

Import all prospect data and create a suppression list.

B.

Import only the list of mailable prospects in Marketing Cloud Account Engagement.

C.

Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

D.

Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.

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Question 2

LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

Options:

A.

Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

B.

Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.

C.

Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector

D.

Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce

Question 3

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?

Choose 2 answers

Options:

A.

Make a suppression list for the program.

B.

Make a repeating engagement program.

C.

Make a recipient list for the program.

D.

Make a segmentation rule for the program.

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