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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

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Question 1

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.

Which automation tool should be used?

Options:

A.

Completion action

B.

Dynamic list

C.

Segmentation rule

D.

Automation rule

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Question 2

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Options:

A.

Send using the form's completion actions.

B.

Send using an automation rule

C.

Use a dynamic list to use as a recipient list on an email send.

D.

Send using a segmentation rule.

Question 3

Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).

Which two steps should increase the number of qualified leads being passed to sales?

Choose 2 answers

Options:

A.

Improve prospect data by adding fields to existing forms and making them required.

B.

Increase their scoring threshold to give the Sales team the most qualified leads.

C.

Improve lead qualification efficiency by using automation rules for prospect assignment.

D.

Increase gated content on the website to provide more scoring opportunities.

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