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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Account Engagement Consultant (SP25)

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Salesforce Certified Marketing Cloud Account Engagement Consultant (SP25) Questions and Answers

Question 1

What is true about scoring? [Choose one answer]

Options:

A.

Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

B.

Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

C.

Salesforce opportunities can influence a prospect's score.

D.

It is not possible to reset a prospect's score to 0.

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Question 2

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:

• The prospects must be located in Georgia or Florida.

• The prospects must submit their "Request a Demo" form.

When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.

How should LenoxSoft automate assigning these leads?

Options:

A.

Create a completion action on the "Request a Demo" form with the action to assign to user.

B.

Add a completion action on the form to notify Admin, who manually assigns the prospect.

C.

Export the form submission report and import, assigning to the correct user upon import.

D.

Run an automation rule to assign based on the "Request a Demo" submission and State field.

Question 3

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Marketing Cloud Account Engagement prospects?

Options:

A.

Send an automated operational email to all prospects.

B.

Send Engage emails to all prospect who are opted in.

C.

Send a list email to all prospects who are opted in.

D.

Send an operational email to all prospects.