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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

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Question 1

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

Options:

A.

The date LenoxSoft last compared data between the email provider and Salesforce.

B.

How many emails a month were sent from the current email provider.

C.

When was the last time a prospect was emailed in their current email provider.

D.

Identify the currently mailable and unmailable prospects in their current email provider.

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Question 2

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Marketing Cloud Account Engagement prospects?

Options:

A.

Send an automated operational email to all prospects.

B.

Send Engage emails to all prospect who are opted in.

C.

Send a list email to all prospects who are opted in.

D.

Send an operational email to all prospects.

Question 3

LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

Options:

A.

Einstein Lead Score

B.

Einstein Campaign Insights

C.

Marketing Cloud Account Engagement Business Units

D.

Einstein Behavior Scoring

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