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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)

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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

Question 1

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.

Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?

Choose 2 answers

Options:

A.

Associate visitor activity to a prospect on form submission.

B.

Track the prospect's click path through the website's content.

C.

Capture complete demographic information about an anonymous visitor.

D.

Trigger page actions to occur when a prospect visits a certain URL.

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Question 2

A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.

How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

Options:

A.

Use the Salesforce Mobile App "Send an Email" button.

B.

Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.

C.

Use the Salesforce "Add to Nurture" button.

D.

Use the Salesforce Mobile App "Add to Nurture" button.

Question 3

What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

Options:

A.

Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

B.

The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.

C.

Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

D.

You can only create 50 custom fields in Marketing Cloud Account Engagement.