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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions and Answers

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Question 1

What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

Options:

A.

Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

B.

The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.

C.

Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

D.

You can only create 50 custom fields in Marketing Cloud Account Engagement.

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Question 2

LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

Options:

A.

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

B.

Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

C.

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

D.

Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

Question 3

What is true about scoring? [Choose one answer]

Options:

A.

Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

B.

Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

C.

Salesforce opportunities can influence a prospect's score.

D.

It is not possible to reset a prospect's score to 0.

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