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GMAT Exam

The color red has been shown to induce greater aggression in people than the
color blue, Researchers conducted a study to determine whether such colorinduced aggression could influence the amount that consumers were willing to
pay for an identical product in online auction and online negotiation scenarios.
The researchers photographed a single item against each of four background
colors: blue, gray, white, and red. Using a computer, each participant in the study
viewed the item against exactly one of the four background colors. Half of the
participants were told the item was up for auction and were asked to submit their
highest bid for the item. The other half of the participants were told to negotiate
a price with the seller and were asked to offer the highest amount that they
would be willing to pay for the item.
The researchers expected that participants who viewed the red background
would typically behave more aggressively than those who viewed the blue
background. Among the auction group, the researchers hypothesized that more
aggressive participants would submit higher bids as they tried to beat other
potential bidders. Among the negotiation group, the researchers hypothesized
that more aggressive participants would make lower offers as they tried to
compete against the seller to get the best deal.
For each of the following statements about the researchers' study, select Yes if
that statement accurately reflects the information provided. Otherwise, select No.