Unibix Inc. is developing its marketing plan. The company has identified the segments in the market that it can pursue. Which of the following should the company do next if it follows a typical planning process?
One of the advantages that price skimming offers over penetration pricing is that:
If the GRP of an advertisement is 60 percent and its reach is 6 percent, what is the frequency of the ad?
Which of the following commodities is most likely to be bought through habitual decision making?
Which of the following is true of a strategic alliance?
Venus Inc., an American firm, enters into the Chinese market in association with its local partner, Xy Inc. According to the terms of the contract, the firms agreed to share profits and control, and also pool resources. Moreover, the firms also agreed to share financial burdens as well. This scenario is an example of _____.
Which of the following is an advantage of outdoor advertisement?
Customer relationship management refers to
Which of the following is a source of quantitative research?
Which of the following is true of B2B and B2C purchase decisions?
Analyzing data and developing insights from this analysis would take place before the _____ step of the market research process.
LockIt, a manufacturer of electronic safes, accounts for 5% of the safes sold in the U.S. LockIt's current business strategy is aimed at selling better-quality products at higher prices than competitors. The higher prices make LockIt one of the leaders in terms of revenue earned. Having satisfied initial objectives of earning a certain ROI, LockIt sets a target of accounting for 25% of the units sold during the next financial year. To further this goal, LockIt introduces a line of lower-priced safes that are priced below similar competing products. LockIt's new pricing strategy is _____.
The Better Business Bureau suggests that at least _____ of the sales should occur at a price for it to be used as a reference price.
According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:
Timer, a U.S. based watchmaker, recently entered into a partnership agreement with an Australian firm to make watches. According to the terms of the agreement the firms agreed to pool resources and share losses. What type of partnership agreement does this situation most likely represent?
The person who first suggests buying the particular product or service is known as the _____.
Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco-Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.
At which stage in the customer relationship management process would an organization seek to identify new customers and look for ways to sell more products to existing customers?
Empowerment of employees helps to address the delivery gap because:
Which of the following is true of postpurchase cognitive dissonance?
Toby, the manager in charge of distribution for Nissa Designs, believes that a push strategy will increase efficiency for the company. Which of the following is a feature of a push strategy?
Which of the following firms is using a product development strategy?
Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____ criterion.
Cuppa, a coffee-mug manufacturer, invests money in procuring equipment to produce custom prints on coffee mugs. Cuppa also releases a new line of eco-friendly porcelain mugs priced at $20 each. Cuppa spends $24,000 per month on its production, including employees' salaries. The cost of producing and packaging each mug is $12. Cuppa has a target profit of $8,000 a month. How many mugs should Cuppa sell to gain this profit?
Churches, educational organizations, and hospitals are considered _____ buyers.
_____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.
Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?
Which of the following is true of low-involvement customers?
Moul, a diaper manufacturer, is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. Moul is trying to increase its advertisement's _____.
In the typical communication process, the message originates from the _____.
Which of the following is a feature of a warehouse club?
Which of the following is part of the final step in the ethical decision-making process?
The _____ phase of the marketing plan entails evaluating the performance of the marketing strategy using marketing metrics and taking any necessary corrective actions.
A firm sells 20,000 units of a particular product at a price of $50 per unit. The company spends $30 per unit in raw materials and labor charges. What are company's fixed costs if it made a profit of $100,000?
Which of the following is most likely to be considered a convenience product?
Recency, frequency, monetary (RFM) analysis is based on the concept that
_____ needs pertain to the personal gratification consumers associate with a product and/or service.
Which of the following is true of noise?
Which of the following combinations is used to determine the equity of a brand?
In the early 1980s, typical round-trip coach air fares from the East Coast to London were over $500. Then Freddie Laker introduced the
People’s Express, a competing service into Newark at $350. Major airlines matched his price—and continued to do so until they drove
People’s Express out of business. Then prices shot back up to over $500. A lawsuit filed under the Sherman Act resulted in the judgment that the major airlines had explicitly tried to destroy a competitor. The experience of People’s Express is an example of __________ on the part of the major airlines.
The profit earned by a product is at its lowest during the _____ stage of the product life cycle.
James visits a car dealership with the intention of buying a hatchback. However, he notices that the dealership is offer discounts on sedans and SUV's and considers three different options. In terms of the consumer buying decision process, James just experienced
Which of the following aspects is directly responsible for determining the zone of tolerance of customers?
The _____ component of attitude reflects a person’s belief system, or what we believe to be true.
Carnival Cruise Lines increased the price of its seven-day cruise package by 20 percent recently. If demand for its cruises is negatively elastic, which of the following is the likely outcome of the increase in price?
Bisky, a newly-founded biscuit company, is developing its first product, Jamz. It intends to the sell the product as a nutritious alternative to other biscuits. It markets the product with the tagline "A healthy snack for a healthy you." Which of the following is true of this scenario?
_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.
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