Certified Marketer PCM Dumps PDF

Professional Certified Marketer Questions and Answers

Question 17

Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco-Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

Options:

slotting allowance

cash discount

seasonal discount

advertising allowance

cumulative quantity discount

Question 18

At which stage in the customer relationship management process would an organization seek to identify new customers and look for ways to sell more products to existing customers?

Options:

Qualification

Prospecting

Retention

Conversion

Reacquisition

Question 19

Empowerment of employees helps to address the delivery gap because:

Options:

employees directly involved with the customer can respond effectively at the moment the problem occurs.

customers appreciate it when everyone in the delivery chain has the same level of authority.

management then doesn't need to devote time and energy to resolving service delivery problems.

employees spend less time resolving problems than managers would.

the major decisions in running a business are taken by lower-level employees and not the senior management.

Question 20

Which of the following is true of postpurchase cognitive dissonance?

Options:

It is likely for products that work as intended.

It is not likely for products that are widely available.

It is likely for products that are associated with low levels of risk.

It is likely for products that are frequently purchased.

It is likely for expensive products.

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Professional Certified Marketer Questions and Answers

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