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PCM Questions Bank

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Total 316 questions
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Professional Certified Marketer Questions and Answers

Question 29

Moul, a diaper manufacturer, is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. Moul is trying to increase its advertisement's _____.

Options:

A.

reach

B.

repetition

C.

frequency

D.

targeting

E.

exposure

Question 30

In the typical communication process, the message originates from the _____.

Options:

A.

receiver

B.

transmitter

C.

sender

D.

creator

E.

decoder

Question 31

Which of the following is a feature of a warehouse club?

Options:

A.

A large assortment of food and other products

B.

High prices and luxury merchandise

C.

Little to no in-store service and sales expertise

D.

Deep but narrow assortments and sales associate expertise

E.

An inconsistent assortment of brand name merchandise sold at a significant discount

Question 32

Which of the following is part of the final step in the ethical decision-making process?

Options:

A.

Establishing the advantages and disadvantages of alternative solutions

B.

Identifying the various stakeholders who will be affected by the solution

C.

Identifying the one-off stakeholder who will be affected by the solution

D.

Developing a firm understanding of the real issue at hand

E.

Interacting with stakeholders to generate possible solutions

Page: 8 / 12
Total 316 questions
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