Certified Marketer Changed PCM Questions

Professional Certified Marketer Questions and Answers

Question 45

Carnival Cruise Lines increased the price of its seven-day cruise package by 20 percent recently. If demand for its cruises is negatively elastic, which of the following is the likely outcome of the increase in price?

Options:

The company will see an increase in customer bookings.

The company's profit will decrease though its revenue will increase.

The company will see a decrease in total revenue.

There will be no change in the number of cruises booked.

The company's total revenue will increase.

Question 46

Bisky, a newly-founded biscuit company, is developing its first product, Jamz. It intends to the sell the product as a nutritious alternative to other biscuits. It markets the product with the tagline "A healthy snack for a healthy you." Which of the following is true of this scenario?

Options:

Jamz should contain a secondary package in addition to the first package.

The Food and Drug Administration (FDA) will verify Bisky's claims that Jamz is a nutritious alternative to other biscuits.

Branding ethics will prevent Bisky from using the tagline on Jamz's packaging.

The marketing strategy adopted by Bisky demands that it include details of the health benefits provided each ingredient on the product label.

Jamz's label should contain details of the country of origin for individual ingredients.

Question 47

_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.

Options:

Advertising

Direct marketing

Public relation

Sales promotion

Personal selling

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Certified Marketer Changed PCM Questions

Professional Certified Marketer Questions and Answers

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