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Professional Certified Marketer Questions and Answers

Question 9

Which of the following is a source of quantitative research?

Options:

In-depth interviews

Social media sites

Scanner data

Projective techniques

Focus groups

Question 10

Which of the following is true of B2B and B2C purchase decisions?

Options:

Both types of decisions involve the same purchasing behaviors.

A B2C purchase usually involves many people in the decision process.

A B2C purchase typically involves a more formal decision process.

The purchase decision in a B2C scenario is explicit.

A B2B purchase involves less formal processes than B2C purchases.

Question 11

Analyzing data and developing insights from this analysis would take place before the _____ step of the market research process.

Options:

defining objectives

designing the research

data collection

determining research needs

implementation

Question 12

LockIt, a manufacturer of electronic safes, accounts for 5% of the safes sold in the U.S. LockIt's current business strategy is aimed at selling better-quality products at higher prices than competitors. The higher prices make LockIt one of the leaders in terms of revenue earned. Having satisfied initial objectives of earning a certain ROI, LockIt sets a target of accounting for 25% of the units sold during the next financial year. To further this goal, LockIt introduces a line of lower-priced safes that are priced below similar competing products. LockIt's new pricing strategy is _____.

Options:

sales oriented

profit oriented

customer oriented

supplier oriented

competitor oriented

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Professional Certified Marketer Questions and Answers

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