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AMA PCM Exam With Confidence Using Practice Dumps

Exam Code:
PCM
Exam Name:
Professional Certified Marketer
Certification:
Vendor:
Questions:
316
Last Updated:
Nov 28, 2025
Exam Status:
Stable
AMA PCM

PCM: Certified Marketer Exam 2025 Study Guide Pdf and Test Engine

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Professional Certified Marketer Questions and Answers

Question 1

Which of the following combinations is used to determine the equity of a brand?

Options:

A.

Brand awareness, perceived value, brand associations, and brand loyalty

B.

Brand extension, depth, breadth, and product mix

C.

Co-branding, customer value, and product line

D.

Brand dilution, marketing strategy, labeling strategy, and branding strategy

E.

Brand association, packaging, line extension, and associated services

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Question 2

Bisky, a newly-founded biscuit company, is developing its first product, Jamz. It intends to the sell the product as a nutritious alternative to other biscuits. It markets the product with the tagline "A healthy snack for a healthy you." Which of the following is true of this scenario?

Options:

A.

Jamz should contain a secondary package in addition to the first package.

B.

The Food and Drug Administration (FDA) will verify Bisky's claims that Jamz is a nutritious alternative to other biscuits.

C.

Branding ethics will prevent Bisky from using the tagline on Jamz's packaging.

D.

The marketing strategy adopted by Bisky demands that it include details of the health benefits provided each ingredient on the product label.

E.

Jamz's label should contain details of the country of origin for individual ingredients.

Question 3

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Options:

A.

contribute to charities and other social causes.

B.

avoid using coercion with all stakeholders.

C.

avoid knowing participation in conflicts of interest.

D.

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E.

disclose list prices and terms of financing as well as available price deals and adjustments.