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AMA PCM Exam With Confidence Using Practice Dumps

Exam Code:
PCM
Exam Name:
Professional Certified Marketer
Certification:
Vendor:
Questions:
316
Last Updated:
Feb 4, 2026
Exam Status:
Stable
AMA PCM

PCM: Certified Marketer Exam 2025 Study Guide Pdf and Test Engine

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Professional Certified Marketer Questions and Answers

Question 1

Unibix Inc. is developing its marketing plan. The company has identified the segments in the market that it can pursue. Which of the following should the company do next if it follows a typical planning process?

Options:

A.

Unibix should analyze its internal strengths and weaknesses to evaluate its potential in the market.

B.

Unibix should identify marketing metrics that it can use to evaluate its performance.

C.

Unibix should implement the marketing mix and allocate resources for the various activities.

D.

Unibix should evaluate the attractiveness of the different market segments and select segments on which it will focus its marketing efforts.

E.

Unibix should conduct a detailed analysis of the cultural and economic factors in the market in which it operates.

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Question 2

The profit earned by a product is at its lowest during the _____ stage of the product life cycle.

Options:

A.

introduction

B.

maturity

C.

growth

D.

accelerated development

E.

decline

Question 3

LockIt, a manufacturer of electronic safes, accounts for 5% of the safes sold in the U.S. LockIt's current business strategy is aimed at selling better-quality products at higher prices than competitors. The higher prices make LockIt one of the leaders in terms of revenue earned. Having satisfied initial objectives of earning a certain ROI, LockIt sets a target of accounting for 25% of the units sold during the next financial year. To further this goal, LockIt introduces a line of lower-priced safes that are priced below similar competing products. LockIt's new pricing strategy is _____.

Options:

A.

sales oriented

B.

profit oriented

C.

customer oriented

D.

supplier oriented

E.

competitor oriented