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AMA PCM Exam With Confidence Using Practice Dumps

Exam Code:
PCM
Exam Name:
Professional Certified Marketer
Certification:
Vendor:
Questions:
316
Last Updated:
Aug 27, 2025
Exam Status:
Stable
AMA PCM

PCM: Certified Marketer Exam 2025 Study Guide Pdf and Test Engine

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Professional Certified Marketer Questions and Answers

Question 1

Customer relationship management refers to

Options:

A.

the view that organizations should satisfy the needs of consumers in a way that provides for society’s well-being.

B.

the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.

C.

the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization’s goals.

D.

the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

E.

the cluster of benefits that an organization promises customers to satisfy their needs.

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Question 2

_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.

Options:

A.

Advertising

B.

Direct marketing

C.

Public relation

D.

Sales promotion

E.

Personal selling

Question 3

Which of the following is true of postpurchase cognitive dissonance?

Options:

A.

It is likely for products that work as intended.

B.

It is not likely for products that are widely available.

C.

It is likely for products that are associated with low levels of risk.

D.

It is likely for products that are frequently purchased.

E.

It is likely for expensive products.