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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Toby, the manager in charge of distribution for Nissa Designs, believes that a push strategy will increase efficiency for the company. Which of the following is a feature of a push strategy?

Options:

A.

Merchandise is allocated to stores based on previous sales forecasts.

B.

It involves shipment of the entire merchandise line based on current sales forecast.

C.

It offers a lesser likelihood of overstocked goods.

D.

It determines the amount of merchandise based on data gathered from POS terminals.

E.

It is essentially a customer-driven system.

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Question 2

The person who first suggests buying the particular product or service is known as the _____.

Options:

A.

influencer

B.

seller

C.

initiator

D.

gatekeeper

E.

decider

Question 3

Which of the following commodities is most likely to be bought through habitual decision making?

Options:

A.

Motorcycles

B.

Cheeseburgers

C.

Coffee machines

D.

Kitchen chimneys

E.

Dresses

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