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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____ criterion.

Options:

A.

identifiability

B.

substantialness

C.

reachability

D.

profitability

E.

responsiveness

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Question 2

Unibix Inc. is developing its marketing plan. The company has identified the segments in the market that it can pursue. Which of the following should the company do next if it follows a typical planning process?

Options:

A.

Unibix should analyze its internal strengths and weaknesses to evaluate its potential in the market.

B.

Unibix should identify marketing metrics that it can use to evaluate its performance.

C.

Unibix should implement the marketing mix and allocate resources for the various activities.

D.

Unibix should evaluate the attractiveness of the different market segments and select segments on which it will focus its marketing efforts.

E.

Unibix should conduct a detailed analysis of the cultural and economic factors in the market in which it operates.

Question 3

The _____ component of attitude reflects a person’s belief system, or what we believe to be true.

Options:

A.

behavioral

B.

affective

C.

perceptive

D.

physiological

E.

cognitive

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