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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Which of the following is part of the final step in the ethical decision-making process?

Options:

A.

Establishing the advantages and disadvantages of alternative solutions

B.

Identifying the various stakeholders who will be affected by the solution

C.

Identifying the one-off stakeholder who will be affected by the solution

D.

Developing a firm understanding of the real issue at hand

E.

Interacting with stakeholders to generate possible solutions

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Question 2

At which stage in the customer relationship management process would an organization seek to identify new customers and look for ways to sell more products to existing customers?

Options:

A.

Qualification

B.

Prospecting

C.

Retention

D.

Conversion

E.

Reacquisition

Question 3

Empowerment of employees helps to address the delivery gap because:

Options:

A.

employees directly involved with the customer can respond effectively at the moment the problem occurs.

B.

customers appreciate it when everyone in the delivery chain has the same level of authority.

C.

management then doesn't need to devote time and energy to resolving service delivery problems.

D.

employees spend less time resolving problems than managers would.

E.

the major decisions in running a business are taken by lower-level employees and not the senior management.