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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Which of the following firms is using a product development strategy?

Options:

A.

New York–based Karma Coffees opens an outlet in Los Angeles.

B.

Rygel Clothing entered a new market in Hibernia to introduce its newest product line—footwear and accessories.

C.

Helios International expanded its traditional hotel business and opened state-of-the-art fitness centers in its current markets.

D.

RK International is expanding from the Japanese market to enter the Indian and Sri Lankan markets.

E.

Icicle Media creates websites and branding campaigns for the UK market.

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Question 2

Unibix Inc. is developing its marketing plan. The company has identified the segments in the market that it can pursue. Which of the following should the company do next if it follows a typical planning process?

Options:

A.

Unibix should analyze its internal strengths and weaknesses to evaluate its potential in the market.

B.

Unibix should identify marketing metrics that it can use to evaluate its performance.

C.

Unibix should implement the marketing mix and allocate resources for the various activities.

D.

Unibix should evaluate the attractiveness of the different market segments and select segments on which it will focus its marketing efforts.

E.

Unibix should conduct a detailed analysis of the cultural and economic factors in the market in which it operates.

Question 3

The Better Business Bureau suggests that at least _____ of the sales should occur at a price for it to be used as a reference price.

Options:

A.

20 percent

B.

30 percent

C.

40 percent

D.

50 percent

E.

60 percent