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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

A firm sells 20,000 units of a particular product at a price of $50 per unit. The company spends $30 per unit in raw materials and labor charges. What are company's fixed costs if it made a profit of $100,000?

Options:

A.

$100,000

B.

$200,000

C.

$300,000

D.

$400,000

E.

$500,000

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Question 2

_____ needs pertain to the personal gratification consumers associate with a product and/or service.

Options:

A.

functional

B.

social

C.

safety

D.

situational

E.

psychological

Question 3

Which of the following is true of low-involvement customers?

Options:

A.

They scrutinize an advertisement in a thorough manner.

B.

They pay more attention to quality.

C.

They process key elements of a message deeply.

D.

They are likely to have superficial impressions.

E.

They pay more attention to price.

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