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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

_____ needs pertain to the personal gratification consumers associate with a product and/or service.

Options:

A.

functional

B.

social

C.

safety

D.

situational

E.

psychological

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Question 2

Analyzing data and developing insights from this analysis would take place before the _____ step of the market research process.

Options:

A.

defining objectives

B.

designing the research

C.

data collection

D.

determining research needs

E.

implementation

Question 3

If the GRP of an advertisement is 60 percent and its reach is 6 percent, what is the frequency of the ad?

Options:

A.

6

B.

54

C.

66

D.

10

E.

360

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