PCM Exam Dumps : Professional Certified Marketer

LockIt, a manufacturer of electronic safes, accounts for 5% of the safes sold in the U.S. LockIt's current business strategy is aimed at selling better-quality products at higher prices than competitors. The higher prices make LockIt one of the leaders in terms of revenue earned. Having satisfied initial objectives of earning a certain ROI, LockIt sets a target of accounting for 25% of the units sold during the next financial year. To further this goal, LockIt introduces a line of lower-priced safes that are priced below similar competing products. LockIt's new pricing strategy is _____.

If the GRP of an advertisement is 60 percent and its reach is 6 percent, what is the frequency of the ad?

The person who first suggests buying the particular product or service is known as the _____.