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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Which of the following is a feature of a warehouse club?

Options:

A.

A large assortment of food and other products

B.

High prices and luxury merchandise

C.

Little to no in-store service and sales expertise

D.

Deep but narrow assortments and sales associate expertise

E.

An inconsistent assortment of brand name merchandise sold at a significant discount

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Question 2

Recency, frequency, monetary (RFM) analysis is based on the concept that

Options:

A.

most consumers follow the standard AIDA process when viewing an ad.

B.

the best predictor of future behavior is past and present behavior.

C.

demographics are the basis of all good market research data.

D.

the best customers for a product are the existing customers.

Question 3

Which of the following is true of postpurchase cognitive dissonance?

Options:

A.

It is likely for products that work as intended.

B.

It is not likely for products that are widely available.

C.

It is likely for products that are associated with low levels of risk.

D.

It is likely for products that are frequently purchased.

E.

It is likely for expensive products.

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