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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Which of the following is true of a strategic alliance?

Options:

A.

It involves investing in the partner firm.

B.

It involves sharing financial burdens.

C.

It enables a partner firm to use the brand image of another.

D.

It involves only B2B selling.

E.

The firms involved do not engage in equity partnerships.

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Question 2

_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.

Options:

A.

Advertising

B.

Direct marketing

C.

Public relation

D.

Sales promotion

E.

Personal selling

Question 3

Which of the following is true of B2B and B2C purchase decisions?

Options:

A.

Both types of decisions involve the same purchasing behaviors.

B.

A B2C purchase usually involves many people in the decision process.

C.

A B2C purchase typically involves a more formal decision process.

D.

The purchase decision in a B2C scenario is explicit.

E.

A B2B purchase involves less formal processes than B2C purchases.

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