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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Which of the following is an advantage of outdoor advertisement?

Options:

A.

It has a wide reach.

B.

It offers flexibility.

C.

It allows for a greater degree of personalization.

D.

It is highly targeted

E.

It is relatively inexpensive.

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Question 2

Recency, frequency, monetary (RFM) analysis is based on the concept that

Options:

A.

most consumers follow the standard AIDA process when viewing an ad.

B.

the best predictor of future behavior is past and present behavior.

C.

demographics are the basis of all good market research data.

D.

the best customers for a product are the existing customers.

Question 3

Venus Inc., an American firm, enters into the Chinese market in association with its local partner, Xy Inc. According to the terms of the contract, the firms agreed to share profits and control, and also pool resources. Moreover, the firms also agreed to share financial burdens as well. This scenario is an example of _____.

Options:

A.

Direct exporting

B.

Direct investment

C.

Joint venture

D.

Licensing

E.

Franchising

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