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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Toby, the manager in charge of distribution for Nissa Designs, believes that a push strategy will increase efficiency for the company. Which of the following is a feature of a push strategy?

Options:

A.

Merchandise is allocated to stores based on previous sales forecasts.

B.

It involves shipment of the entire merchandise line based on current sales forecast.

C.

It offers a lesser likelihood of overstocked goods.

D.

It determines the amount of merchandise based on data gathered from POS terminals.

E.

It is essentially a customer-driven system.

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Question 2

_____ needs pertain to the personal gratification consumers associate with a product and/or service.

Options:

A.

functional

B.

social

C.

safety

D.

situational

E.

psychological

Question 3

Which of the following aspects is directly responsible for determining the zone of tolerance of customers?

Options:

A.

The brand awareness of a product

B.

The breadth of the product mix

C.

The importance of each service quality dimension

D.

The complexity of the product or service

E.

The type of labeling used

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