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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

One of the advantages that price skimming offers over penetration pricing is that:

Options:

A.

competitors cannot enter the market easily.

B.

a firm that sets a high price initially can lower its price easily.

C.

the cost of production decreases with an increase in production capacity.

D.

profits and market share can be built quickly.

E.

it allows a company to target the most price-sensitive segments first.

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Question 2

Which of the following is an advantage of outdoor advertisement?

Options:

A.

It has a wide reach.

B.

It offers flexibility.

C.

It allows for a greater degree of personalization.

D.

It is highly targeted

E.

It is relatively inexpensive.

Question 3

Which of the following is true of a strategic alliance?

Options:

A.

It involves investing in the partner firm.

B.

It involves sharing financial burdens.

C.

It enables a partner firm to use the brand image of another.

D.

It involves only B2B selling.

E.

The firms involved do not engage in equity partnerships.

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