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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Timer, a U.S. based watchmaker, recently entered into a partnership agreement with an Australian firm to make watches. According to the terms of the agreement the firms agreed to pool resources and share losses. What type of partnership agreement does this situation most likely represent?

Options:

A.

Franchising

B.

Licensing arrangement

C.

Strategic alliance

D.

Joint venture

E.

Direct ownership arrangement

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Question 2

The _____ phase of the marketing plan entails evaluating the performance of the marketing strategy using marketing metrics and taking any necessary corrective actions.

Options:

A.

control

B.

positioning

C.

planning

D.

implementation

E.

segmentation

Question 3

One of the advantages that price skimming offers over penetration pricing is that:

Options:

A.

competitors cannot enter the market easily.

B.

a firm that sets a high price initially can lower its price easily.

C.

the cost of production decreases with an increase in production capacity.

D.

profits and market share can be built quickly.

E.

it allows a company to target the most price-sensitive segments first.

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