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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

The Better Business Bureau suggests that at least _____ of the sales should occur at a price for it to be used as a reference price.

Options:

A.

20 percent

B.

30 percent

C.

40 percent

D.

50 percent

E.

60 percent

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Question 2

Which of the following is an advantage of outdoor advertisement?

Options:

A.

It has a wide reach.

B.

It offers flexibility.

C.

It allows for a greater degree of personalization.

D.

It is highly targeted

E.

It is relatively inexpensive.

Question 3

Which of the following is true of low-involvement customers?

Options:

A.

They scrutinize an advertisement in a thorough manner.

B.

They pay more attention to quality.

C.

They process key elements of a message deeply.

D.

They are likely to have superficial impressions.

E.

They pay more attention to price.