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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Empowerment of employees helps to address the delivery gap because:

Options:

A.

employees directly involved with the customer can respond effectively at the moment the problem occurs.

B.

customers appreciate it when everyone in the delivery chain has the same level of authority.

C.

management then doesn't need to devote time and energy to resolving service delivery problems.

D.

employees spend less time resolving problems than managers would.

E.

the major decisions in running a business are taken by lower-level employees and not the senior management.

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Question 2

One of the advantages that price skimming offers over penetration pricing is that:

Options:

A.

competitors cannot enter the market easily.

B.

a firm that sets a high price initially can lower its price easily.

C.

the cost of production decreases with an increase in production capacity.

D.

profits and market share can be built quickly.

E.

it allows a company to target the most price-sensitive segments first.

Question 3

Venus Inc., an American firm, enters into the Chinese market in association with its local partner, Xy Inc. According to the terms of the contract, the firms agreed to share profits and control, and also pool resources. Moreover, the firms also agreed to share financial burdens as well. This scenario is an example of _____.

Options:

A.

Direct exporting

B.

Direct investment

C.

Joint venture

D.

Licensing

E.

Franchising