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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Which of the following is true of noise?

Options:

A.

It can be any distortion in the communication channel.

B.

It does not occur during the encoding stage.

C.

It enables the receiver to create a feedback loop.

D.

It does not occur during the decoding stage.

E.

It occurs only during the transmission stage.

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Question 2

Which of the following is true of B2B and B2C purchase decisions?

Options:

A.

Both types of decisions involve the same purchasing behaviors.

B.

A B2C purchase usually involves many people in the decision process.

C.

A B2C purchase typically involves a more formal decision process.

D.

The purchase decision in a B2C scenario is explicit.

E.

A B2B purchase involves less formal processes than B2C purchases.

Question 3

Which of the following firms is using a product development strategy?

Options:

A.

New York–based Karma Coffees opens an outlet in Los Angeles.

B.

Rygel Clothing entered a new market in Hibernia to introduce its newest product line—footwear and accessories.

C.

Helios International expanded its traditional hotel business and opened state-of-the-art fitness centers in its current markets.

D.

RK International is expanding from the Japanese market to enter the Indian and Sri Lankan markets.

E.

Icicle Media creates websites and branding campaigns for the UK market.