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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Which of the following is a feature of a warehouse club?

Options:

A.

A large assortment of food and other products

B.

High prices and luxury merchandise

C.

Little to no in-store service and sales expertise

D.

Deep but narrow assortments and sales associate expertise

E.

An inconsistent assortment of brand name merchandise sold at a significant discount

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Question 2

Customer relationship management refers to

Options:

A.

the view that organizations should satisfy the needs of consumers in a way that provides for society’s well-being.

B.

the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.

C.

the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization’s goals.

D.

the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

E.

the cluster of benefits that an organization promises customers to satisfy their needs.

Question 3

Which of the following commodities is most likely to be bought through habitual decision making?

Options:

A.

Motorcycles

B.

Cheeseburgers

C.

Coffee machines

D.

Kitchen chimneys

E.

Dresses