PCM Exam Dumps : Professional Certified Marketer

Informational

Push

Pull

Emotional

Mass

Both types of decisions involve the same purchasing behaviors.

A B2C purchase usually involves many people in the decision process.

A B2C purchase typically involves a more formal decision process.

The purchase decision in a B2C scenario is explicit.

A B2B purchase involves less formal processes than B2C purchases.

Brand awareness, perceived value, brand associations, and brand loyalty

Brand extension, depth, breadth, and product mix

Co-branding, customer value, and product line

Brand dilution, marketing strategy, labeling strategy, and branding strategy

Brand association, packaging, line extension, and associated services