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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Which of the following is part of the final step in the ethical decision-making process?

Options:

A.

Establishing the advantages and disadvantages of alternative solutions

B.

Identifying the various stakeholders who will be affected by the solution

C.

Identifying the one-off stakeholder who will be affected by the solution

D.

Developing a firm understanding of the real issue at hand

E.

Interacting with stakeholders to generate possible solutions

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Question 2

Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____ criterion.

Options:

A.

identifiability

B.

substantialness

C.

reachability

D.

profitability

E.

responsiveness

Question 3

Which of the following is an advantage of outdoor advertisement?

Options:

A.

It has a wide reach.

B.

It offers flexibility.

C.

It allows for a greater degree of personalization.

D.

It is highly targeted

E.

It is relatively inexpensive.

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