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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Carnival Cruise Lines increased the price of its seven-day cruise package by 20 percent recently. If demand for its cruises is negatively elastic, which of the following is the likely outcome of the increase in price?

Options:

A.

The company will see an increase in customer bookings.

B.

The company's profit will decrease though its revenue will increase.

C.

The company will see a decrease in total revenue.

D.

There will be no change in the number of cruises booked.

E.

The company's total revenue will increase.

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Question 2

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

Options:

A.

Have you used the services of Horpine Analytics?

B.

What are companies that you depend on for your business needs?

C.

What companies do you think of first when you hear the phrase market analysis?

D.

When was the last time you used an analytics tool?

E.

What is the likelihood of recommending Horpine Analytics to others?

Question 3

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Options:

A.

contribute to charities and other social causes.

B.

avoid using coercion with all stakeholders.

C.

avoid knowing participation in conflicts of interest.

D.

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E.

disclose list prices and terms of financing as well as available price deals and adjustments.

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