PCM Exam Dumps : Professional Certified Marketer

most consumers follow the standard AIDA process when viewing an ad.

the best predictor of future behavior is past and present behavior.

demographics are the basis of all good market research data.

the best customers for a product are the existing customers.

Merchandise is allocated to stores based on previous sales forecasts.

It involves shipment of the entire merchandise line based on current sales forecast.

It offers a lesser likelihood of overstocked goods.

It determines the amount of merchandise based on data gathered from POS terminals.

It is essentially a customer-driven system.

defining objectives

designing the research

data collection

determining research needs

implementation