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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco-Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

Options:

A.

slotting allowance

B.

cash discount

C.

seasonal discount

D.

advertising allowance

E.

cumulative quantity discount

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Question 2

Bisky, a newly-founded biscuit company, is developing its first product, Jamz. It intends to the sell the product as a nutritious alternative to other biscuits. It markets the product with the tagline "A healthy snack for a healthy you." Which of the following is true of this scenario?

Options:

A.

Jamz should contain a secondary package in addition to the first package.

B.

The Food and Drug Administration (FDA) will verify Bisky's claims that Jamz is a nutritious alternative to other biscuits.

C.

Branding ethics will prevent Bisky from using the tagline on Jamz's packaging.

D.

The marketing strategy adopted by Bisky demands that it include details of the health benefits provided each ingredient on the product label.

E.

Jamz's label should contain details of the country of origin for individual ingredients.

Question 3

In the typical communication process, the message originates from the _____.

Options:

A.

receiver

B.

transmitter

C.

sender

D.

creator

E.

decoder

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