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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Cuppa, a coffee-mug manufacturer, invests money in procuring equipment to produce custom prints on coffee mugs. Cuppa also releases a new line of eco-friendly porcelain mugs priced at $20 each. Cuppa spends $24,000 per month on its production, including employees' salaries. The cost of producing and packaging each mug is $12. Cuppa has a target profit of $8,000 a month. How many mugs should Cuppa sell to gain this profit?

Options:

A.

1,000

B.

2,000

C.

3,000

D.

4,000

E.

5,000

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Question 2

In the early 1980s, typical round-trip coach air fares from the East Coast to London were over $500. Then Freddie Laker introduced the

People’s Express, a competing service into Newark at $350. Major airlines matched his price—and continued to do so until they drove

People’s Express out of business. Then prices shot back up to over $500. A lawsuit filed under the Sherman Act resulted in the judgment that the major airlines had explicitly tried to destroy a competitor. The experience of People’s Express is an example of __________ on the part of the major airlines.

Options:

A.

price fixing.

B.

price discrimination.

C.

deceptive pricing.

D.

predatory pricing.

E.

pricing constraints.

Question 3

Customer relationship management refers to

Options:

A.

the view that organizations should satisfy the needs of consumers in a way that provides for society’s well-being.

B.

the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.

C.

the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization’s goals.

D.

the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

E.

the cluster of benefits that an organization promises customers to satisfy their needs.