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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

If the GRP of an advertisement is 60 percent and its reach is 6 percent, what is the frequency of the ad?

Options:

A.

6

B.

54

C.

66

D.

10

E.

360

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Question 2

Which of the following is a source of quantitative research?

Options:

A.

In-depth interviews

B.

Social media sites

C.

Scanner data

D.

Projective techniques

E.

Focus groups

Question 3

_____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

Options:

A.

Informational

B.

Push

C.

Pull

D.

Emotional

E.

Mass

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