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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Timer, a U.S. based watchmaker, recently entered into a partnership agreement with an Australian firm to make watches. According to the terms of the agreement the firms agreed to pool resources and share losses. What type of partnership agreement does this situation most likely represent?

Options:

A.

Franchising

B.

Licensing arrangement

C.

Strategic alliance

D.

Joint venture

E.

Direct ownership arrangement

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Question 2

Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____ criterion.

Options:

A.

identifiability

B.

substantialness

C.

reachability

D.

profitability

E.

responsiveness

Question 3

Empowerment of employees helps to address the delivery gap because:

Options:

A.

employees directly involved with the customer can respond effectively at the moment the problem occurs.

B.

customers appreciate it when everyone in the delivery chain has the same level of authority.

C.

management then doesn't need to devote time and energy to resolving service delivery problems.

D.

employees spend less time resolving problems than managers would.

E.

the major decisions in running a business are taken by lower-level employees and not the senior management.

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