PCM Exam Dumps : Professional Certified Marketer

The brand awareness of a product

The breadth of the product mix

The importance of each service quality dimension

The complexity of the product or service

The type of labeling used

In-depth interviews

Social media sites

Scanner data

Projective techniques

Focus groups

Unibix should analyze its internal strengths and weaknesses to evaluate its potential in the market.

Unibix should identify marketing metrics that it can use to evaluate its performance.

Unibix should implement the marketing mix and allocate resources for the various activities.

Unibix should evaluate the attractiveness of the different market segments and select segments on which it will focus its marketing efforts.

Unibix should conduct a detailed analysis of the cultural and economic factors in the market in which it operates.