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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

Question 1

Which of the following firms is using a product development strategy?

Options:

A.

New York–based Karma Coffees opens an outlet in Los Angeles.

B.

Rygel Clothing entered a new market in Hibernia to introduce its newest product line—footwear and accessories.

C.

Helios International expanded its traditional hotel business and opened state-of-the-art fitness centers in its current markets.

D.

RK International is expanding from the Japanese market to enter the Indian and Sri Lankan markets.

E.

Icicle Media creates websites and branding campaigns for the UK market.

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Question 2

At which stage in the customer relationship management process would an organization seek to identify new customers and look for ways to sell more products to existing customers?

Options:

A.

Qualification

B.

Prospecting

C.

Retention

D.

Conversion

E.

Reacquisition

Question 3

Toby, the manager in charge of distribution for Nissa Designs, believes that a push strategy will increase efficiency for the company. Which of the following is a feature of a push strategy?

Options:

A.

Merchandise is allocated to stores based on previous sales forecasts.

B.

It involves shipment of the entire merchandise line based on current sales forecast.

C.

It offers a lesser likelihood of overstocked goods.

D.

It determines the amount of merchandise based on data gathered from POS terminals.

E.

It is essentially a customer-driven system.