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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco-Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

Options:

A.

slotting allowance

B.

cash discount

C.

seasonal discount

D.

advertising allowance

E.

cumulative quantity discount

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Question 2

Which of the following is true of postpurchase cognitive dissonance?

Options:

A.

It is likely for products that work as intended.

B.

It is not likely for products that are widely available.

C.

It is likely for products that are associated with low levels of risk.

D.

It is likely for products that are frequently purchased.

E.

It is likely for expensive products.

Question 3

Venus Inc., an American firm, enters into the Chinese market in association with its local partner, Xy Inc. According to the terms of the contract, the firms agreed to share profits and control, and also pool resources. Moreover, the firms also agreed to share financial burdens as well. This scenario is an example of _____.

Options:

A.

Direct exporting

B.

Direct investment

C.

Joint venture

D.

Licensing

E.

Franchising

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