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PCM Exam Dumps : Professional Certified Marketer

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Professional Certified Marketer Questions and Answers

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Question 1

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

Options:

A.

Have you used the services of Horpine Analytics?

B.

What are companies that you depend on for your business needs?

C.

What companies do you think of first when you hear the phrase market analysis?

D.

When was the last time you used an analytics tool?

E.

What is the likelihood of recommending Horpine Analytics to others?

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Question 2

James visits a car dealership with the intention of buying a hatchback. However, he notices that the dealership is offer discounts on sedans and SUV's and considers three different options. In terms of the consumer buying decision process, James just experienced

Options:

A.

alternative evaluation.

B.

need recognition.

C.

product preference.

D.

information search.

E.

purchase power.

Question 3

The person who first suggests buying the particular product or service is known as the _____.

Options:

A.

influencer

B.

seller

C.

initiator

D.

gatekeeper

E.

decider

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