PCM Exam Dumps : Professional Certified Marketer

Analyzing data and developing insights from this analysis would take place before the _____ step of the market research process.

Which of the following aspects is directly responsible for determining the zone of tolerance of customers?

Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____ criterion.