PCM VCE Exam Download

Professional Certified Marketer Questions and Answers

Question 13

The Better Business Bureau suggests that at least _____ of the sales should occur at a price for it to be used as a reference price.

Options:

20 percent

30 percent

40 percent

50 percent

60 percent

Question 14

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Options:

contribute to charities and other social causes.

avoid using coercion with all stakeholders.

avoid knowing participation in conflicts of interest.

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

disclose list prices and terms of financing as well as available price deals and adjustments.

Question 15

Timer, a U.S. based watchmaker, recently entered into a partnership agreement with an Australian firm to make watches. According to the terms of the agreement the firms agreed to pool resources and share losses. What type of partnership agreement does this situation most likely represent?

Options:

Franchising

Licensing arrangement

Strategic alliance

Joint venture

Direct ownership arrangement

Question 16

The person who first suggests buying the particular product or service is known as the _____.

Options:

influencer

seller

initiator

gatekeeper

decider

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Professional Certified Marketer Questions and Answers

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