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Salesforce Marketing-Cloud-Email-Specialist Dumps

Salesforce Certified Marketing Cloud Email Specialist (SP23) Questions and Answers

Question 1

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.

Which tool should provide a list of subscribers who didn't receive the expected emails?

Options:

A.

_sent Dataview

B.

'Subscribers Not Sent To* report

C.

Not Sent Tracking Extract

Question 2

Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.

Which configuration caused the send to fail?

Options:

A.

Two fields with ''Email Address data type

B.

Failure to choose the send classification

C.

Incorrect Sending Relationship

Question 3

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.

Which import option should be used to ensure the data extension only contains currently active customers?

Options:

A.

Append

B.

Overwrite

C.

Add and Update

Question 4

Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.

What should be created to achieve this?

Options:

A.

A collection

B.

A Dimension

C.

A Dashboard

Question 5

A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.

Which tool should help create this table?

Options:

A.

Automation Studio

B.

Data Designer

C.

Audience Studio

Question 6

A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.

Which method meets their needs?

Options:

A.

Report Scheduling in Datorama Reports

B.

File Transfer Activity in Automation Studio

C.

Report Definition Activity in Automation Studio

Question 7

Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.

Which journey type is best suited to run this test?

Options:

A.

Single Send

B.

Multi-Step

C.

Transactional Send

Question 8

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.

Which tool method should the specialist use?

Options:

A.

Multi-Step Journey

B.

User Initiated Send

C.

Automation Studio Email Activity

Question 9

A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.

Which activity is missing?

Options:

A.

Fire Event

B.

Import File

C.

File Transfer

Question 10

Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing.

Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

Options:

A.

Verification Activity

B.

Skip Automation

C.

Wait Activity

Question 11

Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.

Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

Options:

A.

Data Extract Activity

B.

Verification Activity

C.

Wait Activity

Question 12

Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

Options:

A.

List-Unsubscribe header

B.

Profile Center Unsubscribe

C.

Universal Unsubscribe

Question 13

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?

Options:

A.

SQL Query, Data Extract, File Transfer

B.

SQL Query, Filter, Data Extract

C.

Filter, Data Extract, File Transfer

Question 14

Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.

Options:

A.

In Send Management, add the word TACO to the Auto-Suppression Rules.

B.

In the Subject/Preheader Validation section of Email Studio, add the word TACO.

C.

In Send Classifications, delete TACO from the available classification options.

Question 15

Northern Trail outfitters wants information on the email performance of an abandoned cart journey.

Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?

Options:

A.

Email Analytics Tile

B.

Journey History

C.

Analytics Dashboard

Question 16

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.

Who should path optimizer be configured to handle these requirements?

Options:

A.

Place a Random Split before Path Optimizer for the pilot group.

B.

Configure a holdback group to be targeted by the winner.

C.

Select winning path three days after journey activation

Question 17

A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.

Which feature, if configured, should provide a warning prior to sending?

Options:

A.

Subject and Preheader Validation

B.

Content Detective

C.

Subscriber Preview and test Send

Question 18

A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.

What guidance should be given to the email developer to ensure the interactive form displays correctly?

Options:

A.

Ensure the 'Optimize for Gmail' checkbox is selected.

B.

Ensure characters in the CSS tags are limited to 16kB.

C.

Ensure fallback content has been configured for Gmail.

Question 19

Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.

What should NTO configure in Path Optimizer?

Options:

A.

Email Engagement

B.

Manual Engagement

C.

Web Conversion

Question 20

Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.

Which action ensures NTO's sending reputation remains intact?

Options:

A.

Implement an SAP with Private Domain and a Dedicated IP.

B.

Request three Dedicated IPs to spread out the sending volume.

C.

Request a Private Domain to leverage SPF and DKIM authentication.

Question 21

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.

What should the marketer do to prevent this problem?

Options:

A.

Use Delayed Delivery

B.

Segment email sends by domain.

C.

Configure Send Throttling.

Question 22

Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out–of–office messages and unsubscribe messages to find customer responses to the email.

Which feature should help the team?

Options:

A.

Reply Mail Management

B.

Publication Lists

C.

Parameter Management

Question 23

A marketer needs to send emails to the creative team for proofing as part of an email campaign.

Which feature should help achieve this as an automatic flow?

Options:

A.

Subscriber Preview

B.

Approval Workflow

C.

Content Builder Approvals

Question 24

An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.

Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

Options:

A.

Einstein Engagement Frequency

B.

Send Throttling

C.

Sender Authentication Package

Question 25

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.

Which content block should the team use to capture this information directly from the inbox for some subscribers?

Options:

A.

Smart capture block

B.

Interactive Email Form block

C.

Einstein content block

Question 26

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

Options:

A.

API Event Entry Source

B.

CloudPages Entry Source

C.

Contact Event Entry Source

Question 27

A retailer has revamped their loyalty program. They want to send a loyalty series to new and

existing members to share the perks of the new program.

Which action should the retailer take to ensure deliverability is not impacted?

Options:

A.

Create a new, friendly From Name for the updated program.

B.

Purge inactive subscribers to avoid high bounce rates.

C.

Send to subscribers, asking for them to confirm opt-in.

Question 28

A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.

Which steps should be configured within Automation Studio to accomplish this?

Options:

A.

Tracking Extract > Import Activity > SQL Activity

B.

Tracking Extract > Import Activity > Data Extension Extract

C.

Tracking Extract > File Transfer > Import Activity

Question 29

Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.

What should NTO use to ensure the most up-to-date content is included in each email?

Options:

A.

Reference Content Block

B.

Dynamic Content Block

C.

Einstein Content Selection

Question 30

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.

Which feature should be used to easily segment the data extension?

Options:

A.

Filter Data Activity

B.

Random Data Extension

C.

SQL query activity

Question 31

Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.

Where should they find this dashboard?

Options:

A.

Journey Builder - Journey History

B.

Datorama Reports - Journey Performance

C.

Reports - Journey Engagement

Question 32

Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

Options:

A.

List Unsubscribe header

B.

Profile Center Unsubscribe

C.

Universal Unsubscribe

Question 33

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

Options:

A.

Mark the field as the Primary Key.

B.

Mark the data extension as Sendable.

C.

Use Email Address as Subscriber Key.

Question 34

A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.

Which Journey Builder tool should they use to accomplish this?

Options:

A.

Einstein STO Activity

B.

Wait Until Activity

C.

Engagement Split

Question 35

After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.

Which type of activity should be used?

Options:

A.

Engagement Split

B.

Behavioral Trigger

C.

Wait Until Event

Question 36

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.

Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

Options:

A.

Add complementary SMS campaigns.

B.

Create more focused segmented lists for messaging.

C.

Focus on action-driven subject lines.

Question 37

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

Options:

A.

Add assets to folders upon creation.

B.

Add descriptive tags to each asset upon creation.

C.

Add a description to each asset upon creation.

Question 38

A marketer is preparing to send out the weekly newsletter, but they're unable to see the

email address that they would like to send from.

Where should a marketer go to see a list of all email addresses and domains that are verified

for sending?

Options:

A.

From Address Management

B.

Send Classifications

C.

Domain SSL Certificates

Question 39

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

Options:

A.

An automation that deletes old data extensions, emails, and reports

B.

An automation that contains several recurring emails and decisioning points

C.

An automation that Imports subscriber data regularly and updates key data extensions

Question 40

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.

What should the marketer do in order to accomplish this?

Options:

A.

Select the Recurring schedule type for the entry source in Journey Builder.

B.

Schedule and activate Triggered Sends for the messages in the journey.

C.

Select an automation to populate the Entry Source Data Extension.

Question 41

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

Which Journey Builder activity should NTO use?

Options:

A.

Engagement Split

B.

Frequency Split

C.

Scoring Split

Question 42

A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.

What is the first action that should be taken to make the edits?

Options:

A.

Unshare the email.

B.

Withdraw email approval.

C.

Cancel send using email.

Question 43

Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.

Which standard tool best does this?

Options:

A.

Einstein Copy Insights

B.

Einstein Email Recommendations

C.

Einstein Messaging Insights

Question 44

Northern Trail Outfitters (NTO) released a clever promotional video that went viral.

Subsequently, the company acquired a large number of email leads at the last trade show.

NTO wants to send a welcome email with a coupon directing recipients to its website.

Which configuration should help with limiting a spike in volume to the website?

Options:

A.

Send Throttle

B.

Sender Authentication Package

C.

Web Collect Sign-Up Form

Question 45

Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.

What should be used to best achieve this in real time?

Options:

A.

SQL Query activities

B.

File Drop Automations

C.

APIs

Question 46

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.

Which automation activity and configuration setting should be used to import decrypted information to a data extension?

Options:

A.

Manager Files in File Transfer.

B.

Specify character encoding in import file.

C.

Configure Field-Level Encryption in import file.

Question 48

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.

How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

Options:

A.

Make the Customer Key more descriptive.

B.

Leverage Einstein for content tagging.

C.

Use nested tags to create hierarchies.