Newly Released Salesforce Marketing-Cloud-Email-Specialist Exam PDF

 A sender profile is the correct answer. A sender profile is a setting that allows you to configure the from name, from email, and reply email for a send. You can also specify a specific IP address and a subdomain to use for your sender profile. This way, you can send your transactional emails from a different IP address and subdomain than your promotional emails, which can help improve your deliverability and reputation. You can learn more about this in the Email Creation and Sending module on Trailhead.

File transfer is the activity that is missing from the automation. File transfer is used to move files from one location to another, such as from Marketing Cloud to an SFTP server. Without this activity, the data extract will create a .csv file in Marketing Cloud, but it will not send it to the SFTP server. Fire event is used to trigger a journey or an automation from another automation. Import file is used to import data from a file into a data extension.

Scheduling report and emailing file to the director is the correct answer. This option allows you to create a report of sends across all business units using the Email Performance by Business Unit report type in Analytics Builder. You can then schedule the report to run daily and email the file (CSV or XLS) to the director or any other recipients. This way, you can ensure the report is sent to the director each day without manually running and exporting the report. Scheduling report and emailing the link to download is not a valid option, as this option only allows you to email a link to access the report online, not to download the file. Scheduling report to export as a web page is not a valid option either, as this option only allows you to export the report as a web page, not to email it. You can learn more about this in the [Email Reporting Tools] module on Trailhead.