Marketers Marketing-Cloud-Email-Specialist Updated Exam

If the fileis not showing up on the SFTP after a successful data extract, the missing activity is likely the File Transfer activity. This activity is responsible for moving the extracted .csv file to the appropriate directory on the SFTP server. Without this step, the file will not be transferred to the SFTP location.

To encourage a high response rate in a post-purchase campaign email, Northern Trail Outfitters' marketing team should include an Interactive Email Form that links to a confirmation page. Interactive Email Forms allow customers to provide feedbackdirectly within the email, reducing the friction of navigating to an external site. This ease of interaction typically results in higher engagement and response rates.

The List Unsubscribe header is an email header that allows subscribers to easily unsubscribe from emails without relying on the sender’s unsubscribe link. This header is managed by various email clients and ISPs, offering recipients a one-click method to unsubscribe,which can contribute to unsubscribe reasons even if Reply Mail Management (RMM) is not implemented in the account.

Collecting emails at offlineactivities, such as in-store events or other physical locations, is a best practice for increasing subscribers. It ensures that the emails collected are from individuals who are genuinely interested in the brand and are more likely to engage with email communications. This method also helps to maintain the quality and relevance of the email list.