Marketers Marketing-Cloud-Email-Specialist Updated Exam

If you import an encrypted file of subscriber data, you need to configure Field-Level Encryption in the import file activity. This allows you to specify which fields are encrypted and how to decrypt them. The Manage Files in File Transfer activity is used to move files from one location to another, not to import them. The character encoding setting is used to ensure the correct display of characters in different languages, not to decrypt encrypted data. You can learn more about this in the Importing Data into Marketing Cloud module on Trailhead.

marking the field as the Primary Key is what a marketer should do to ensure the Email Address field values are unique in a data extension. A primary key is a field or a combination of fields that uniquely identifies each row in a data extension. If a field is marked as a primary key, it cannot have duplicate values or null values. Marking the data extension as Sendable or using Email Address as Subscriber Key does not ensure uniqueness of field values.

 Using Automation Studio to query a population into a data extension is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails. This will reduce the size of the data extension and improve the performance of the journey. Using Filter Contacts criteria or a Decision Split activity will still load all loyalty members into the journey, which is inefficient and unnecessary. [Source: Trailhead]

 Implement an SAP with Private Domain and a Dedicated IP is the correct answer. An SAP (Sender Authentication Package) is a feature that enables you to use your own domain in your email links, images, and reply addresses. A private domain is a domain that is exclusive to your account and not shared with other customers. A dedicated IP is an IP address that is assigned only to your account and not shared with other customers. By implementing an SAP with a private domain and a dedicated IP, you can improve your sending reputation and deliverability by ensuring that your emails are authenticated and not affected by other customers’ sending practices. You can learn more about this in the [Email Deliverability] module on Trailhead.