Marketers Marketing-Cloud-Email-Specialist Exam Questions and Answers PDF

Overwrite is the best import option to ensure the data extension only contains currently active customers, as it deletes all existing records in the data extension and replaces them with the new records from the import file. This ensures that only customers who are included in the daily feed remain in the data extension. Append or Add and Update would not work for this scenario, as they would either add new records without deleting old ones or update existing records without deleting old ones.

To allow multiple business units to access the same data extension within its Enterprise 2.0 account, you should place the data extension in the shared data extensions folder. This folder is accessible by all business units in your account, and allows you to share data across different business units without duplicating it.

The Email Performance by Domain report is an out-of-the-box report that provides information on the email performance of different domains, such as Gmail, Yahoo, Outlook, etc. The report can show metrics such as sends, deliveries, opens, clicks, bounces, unsubscribes, etc., for each domain. The report can also show the percentage of each metric compared to the total number of sends. This report can help marketers understand how different domains handle their emails and refine their sending methods accordingly.

List Detective is the correct answer. List Detective is a feature that automatically filters out invalid or problematic email addresses from your sends, such as those with typos, syntax errors, or unsupported domains. List Detective helps improve your deliverability and reputation by preventing bounces and spam complaints from bad email addresses. Bounce Mail Management is a feature that tracks and manages bounced emails based on different bounce categories and thresholds. Auto-Suppression Lists are lists of subscribers who should not receive certain types of emails, such as promotional or transactional emails. You can learn more about these features in the [Email Deliverability] module on Trailhead.