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Marketers Marketing-Cloud-Email-Specialist Exam Questions and Answers PDF

Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions and Answers

Question 37

Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.

Which out-of-the-box report provides what NTO needs?

Options:

A.

Account Send Summary

B.

Email Performance Over Time

C.

Email 5ends by User

Question 38

A retailer has revamped their loyalty program. They want to send a loyalty series to new and

existing members to share the perks of the new program.

Which action should the retailertake to ensure deliverability is not impacted?

Options:

A.

Create a new, friendly From Name for the updated program.

B.

Purge inactive subscribers to avoid high bounce rates.

C.

Send to subscribers, asking for them to confirm opt-in.

Question 39

Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.

Where should the data extension reside to achieve this goal?

Options:

A.

In the Synchronized Data Extensions folder

B.

In the Data Extensions folder with sharing enabled

C.

In the Shared Data Extensions folder

Question 40

A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.

What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

Options:

A.

Save the data extension in the Test Folder.

B.

Create the data extension as'Is Testable'.

C.

Associate the data extension to the Campaign.