Marketers Marketing-Cloud-Email-Specialist Release Date

Tracking Extracts are a type of data extract activity that allows marketers to export tracking data from Marketing Cloud to an external system, such as a dashboard or a data warehouse. Tracking Extracts can be configured to include various types of tracking data, such as email sends, opens, clicks, bounces, unsubscribes, etc. Tracking Extracts can be combined with a File Transfer activity and an Automation Studio workflow to transfer the extracted file to the desired location on a daily basis.

The option that NTO should choose to ensure no production emails are sent with the TACO prefix is B. In the Subject/Preheader Validation section of Email Studio, add the word TACO1. Subject/Preheader Validation is a feature that allows NTO to set rules and conditions for validating the subject line and preheader text of their emails before sending them1. By adding the word TACO to the Subject/Preheader Validation section, NTO can prevent any email with the TACO prefix in the subject line from being sent, and receive an error message instead1. This way, NTO can avoid sending test emails to their production audience by mistake.

A. In Send Management, add the word TACO to the Auto-Suppression Rules is not the correct answer, as it does not ensure no production emails are sent with the TACO prefix. Auto-Suppression Rules are a feature that allows NTO to automatically exclude subscribers from email sends based on certain criteria, such as email address, domain, or attribute value2. By adding the word TACO to the Auto-Suppression Rules, NTO can exclude any subscriber who has the word TACO in their email address or other fields, but they cannot exclude any email that has the TACO prefix in the subject line.

C. In Send Classifications, delete TACO from the available classification options is also not the correct answer, as it does not ensure no production emails are sent with the TACO prefix. Send Classifications are a feature that allows NTO to define the settings and attributes of an email send, such as the sender profile, delivery profile, CAN-SPAM classification, and priority3. By deleting TACO from the available classification options, NTO can remove any send classification that has the word TACO in its name or description, but they cannot remove any email that has the TACO prefix in the subject line. References := 1: Subject/Preheader Validation - Salesforce 2: Auto-Suppression Rules - Salesforce 3: Send Classifications - Salesforce

Send Classification is the correct answer. A send classification is a setting that defines the type, priority, and sender information for an email send. There are three types of send classifications: commercial, transactional, and operational. Transactional send classifications are used for emails that are triggered by a subscriber’s action, such as a purchase confirmation or a password reset. Transactional emails are sent to subscribers regardless of their opt-in status, as they are considered essential communications. You can learn more about this in the Email Creation and Sending module on Trailhead.

The correct answer is A because a SQL Query activity can be used to select the unique email addresses from the data extension, a Data Extract activity can be used to export the data to a CSV file, and a File Transfer activity can be used to move the file to the Enhanced FTP Export folder. A Filter activity is not needed because the SQL Query can handle the filtering logic. A File Transfer activity is required to move the file from the Safehouse to the FTP folder.