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Marketers Marketing-Cloud-Email-Specialist Full Course Free

Salesforce Certified Marketing Cloud Email Specialist (SP23) Questions and Answers

Question 9

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.

Which automation activity and configuration setting should be used to import decrypted information to a data extension?

Options:

A.

Manager Files in File Transfer.

B.

Specify character encoding in import file.

C.

Configure Field-Level Encryption in import file.

Question 10

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.

What should the marketer do to prevent this problem?

Options:

A.

Use Delayed Delivery

B.

Segment email sends by domain.

C.

Configure Send Throttling.

Question 11

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

Options:

A.

Contact Builder

B.

Automation Studio

C.

Journey Butter

Question 12

The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.

Which additional issues should they consider?

Options:

A.

DoNotTtad preferences

B.

Bounced contacts from previous sends

C.

Suppressed contacts from contact deletion