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Salesforce Marketing-Cloud-Consultant Dumps

Salesforce Certified Marketing Cloud Consultant Exam (SU24) Questions and Answers

Question 1

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.

How should a consultant begin troubleshooting the connection?

Options:

A.

Create and send an email in Email Studio to test the connection and validate tracking.

B.

Validate Marketing Cloud and Sales Cloud users have access to the business unit.

C.

Create new Marketing Cloud and Sales Cloud users and perform a new installation.

D.

Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

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Question 2

Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.

How Should they configure these data sources?

Options:

A.

Share data extensions from the top-level BU.

B.

Create a local copy of the product data in each BU.

C.

Use the File Transfer Activity to import data into each BU.

D.

Give users the Administrator Role so they can see all of the data.

Question 3

A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.

What consideration should a consultant provide to the customer?

Options:

A.

User device data is unavailable in Contact Builder for up to 48 hours.

B.

All mobile app users will create additional Contacts in Marketing Cloud.

C.

Existing users will create additional Contacts in Marketing Cloud.

D.

Newly registered users will create additional Contacts in Marketing Cloud.

Question 4

A customer wants to reports on 'Not Sent' contacts in Journey Builder.

Which method should be used?

Options:

A.

Use the standard report 'Subscribers Not Sent to'.

B.

Use an automation with Tracking Extract.

C.

Create an Analytics Builder Discover report.

D.

Query the _sent Data View for the contact's send status.

Question 5

Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer's email address customer@exampie.com.

Which email address would appear as the From Address for the automatic reply to the customer?

Options:

A.

customerservice@nto.com

B.

reply@marketingcloud.com

C.

customer@example.com

D.

A marketing@email.nto.com

Question 6

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.

What should be used to segment this audience?

Options:

A.

Use exclusion lists for the send - excluding those that already were sent the email

B.

Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

C.

Use a SQL Query to filter the audience into a new data extension that is overwritten each day

D.

Use SQL Query to filter the audience into a new data extension that is upserted every day

Question 7

Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.

Which two solutions could pull in the RSS feed at the time of send?

Choose 2 answers

Options:

A.

Dynamic Content

B.

AMPscript

C.

Personalization Strings

D.

External Content

Question 8

Northern Trail Outfitters in interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a extension for sending. The data warehouse can be configured to place a file daily on an SFTP.

Which three questions are relevant to determining a solution?

Choose 3 answers

Options:

A.

Is the data file a delta or a historical file

B.

Does the data extension have a data relationship?

C.

Will the file have more than 5,000 rows?

D.

Will the data file be placed on the SFTP at the same time daily?

E.

Does someone need to be notified if an error happens on import?

Question 9

A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.

What should a consultant recommend to meet this criteria?

Options:

A.

Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

B.

Create a Journey and use Salesforce Data and the Reports object as the Entry Source.

C.

Sync all custom objects to Marketing Cloud and recreate the reports for sending.

D.

Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.

Question 10

Northern Trail Outfitters (NTO) has recently Marketing Cloud and wants to securePII data stored within the system.

Which limitation should the consultant consider when recommending field-Level Encryption?

Options:

A.

Field-Level Encryption doesn’t support segmenting, filtering, or querying encrypted fields.

B.

Encrypted fields will show unencrypted values in standard records.

C.

Only list-based sending is supported by field-Level Encryption.

D.

Separate encryption keys are required for each business unit NTO .... Field_Level Encryption for

Question 11

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.

What would be required to enable sending emails from their new domain without impacting deliverability?

Options:

A.

An additional IP address

B.

An additional Sender Authentication Package

C.

An additional private domain

D.

Register the new domain in Setup > From Address Management

Question 12

Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.

Which integration should allow NTO to select an audience of these subscribers'

Options:

A.

Behavioral Triggers

B.

Advertising Studio

C.

Markating Coud Customar Data Platform

D.

Contact Builder Attribute Groups

Question 13

Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.

How should they connect the data?

Options:

A.

Entry Source Data Extension

B.

Data Relationships

C.

Data Designer

D.

Contact Configuration

Question 14

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.

Which solution should they use?

Options:

A.

Triggered Send Definition

B.

Transactional Messaging API

C.

Multi-Step journey with an API Event entry source

D.

Single Send journey with an API Event entry source

Question 15

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.

How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

Options:

A.

Salesforce Campaign Entry Source on the Lead Object

B.

Salesforce Data Entry Source on the Contact Object

C.

Salesforce Data Entry Source on the Account Object

D.

Welcome Email Configuration on the Account Object

Question 16

A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.

Which two considerations should be made?

Choose 2 answers

Options:

A.

They may utilize an external FTP site.

B.

The directory Is unable to be used by another File Drop Automation.

C.

The directory used by the file trigger should be inside the import directory.

D.

The directory cannot contain more than five file triggers.

Question 17

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.

Which solution should the consultant recommend?

Options:

A.

Use Einstein Segment Recommendations

B.

Use an import activity to import a file from the SFTP

C.

Use a query activity to populate the auto-suppression

D.

Use the Import Wizard in Automation Studio

Question 18

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.

What should a consultant recommend as a unique identifier for each subscriber?

Options:

A.

A common field like Physical Address for Contact Key.

B.

A number field such as subscriber's phone number for Contact Key.

C.

An email address for Contact Key.

D.

A GUID or another generated ID for Contact Key.

Question 19

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Options:

A.

Report Studio

B.

Web Analytics Connector

C.

Interaction Studio

D.

Datorama

Question 20

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

Options:

A.

The previous send's user needed to have edit permissions in Salesforce,

B.

Email Opt Out is only updated if the send originates in Salesforce.

C.

The previous send used Email Address as a Subscriber Key.

D.

The Email Opt Out field needs to be added to the Contact Page Layout.

Question 21

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.

Which two options could allow them to meet the requirement?

Choose 2 answers

Options:

A.

Suppression List

B.

Publication List

C.

Auto-Suppression List

D.

Domain Exclusion

Question 22

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.

Which data setup should they use for decision splits?

Options:

A.

Journey Data queried from main data extension

B.

Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

C.

Journey Data using CRM Report Import Activity to Salesforce Data Extension

D.

Contact Data using Synchronized Data Sources

Question 23

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.

What option should speed up the delivery while meeting these criteria?

Options:

A.

Journey that allows re-entry after exiting

B.

Scheduled Automation utilizing Triggered Send Emails

C.

Scheduled Automation using a Send Activity

D.

Single Send Journey

Question 24

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.

Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Options:

A.

Text Response

B.

Info Capture

C.

Outbound

D.

Data Capture

Question 25

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.

Which extension product should be enabled to use the Ad Campaign Activity?

Options:

A.

Interaction Studio

B.

Social Studio

C.

Advertising Studio

D.

Audience Studio

Question 26

Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.

How could these auto-reply messages be enabled?

Options:

A.

From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.

B.

Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

C.

Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

D.

Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

Question 27

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.

What Should be recommended?

Options:

A.

Create this as a Journey Data Source via Journey Builder.

B.

Push each new record into Marketing Cloud vis Platform Event API on form submit.

C.

Perform a daily bulk export to SFTP for import via Automation.

D.

Recreate this external web form inside Marketing Cloud.

Question 28

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.

How should they configure their entry source?

Options:

A.

Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.

B.

Use a Query Activity in Automation Studio to create a segment before entering the journey.

C.

Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

D.

Use a Data Extension Entry Source with an applied filter based on recent member activity.

Question 29

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.

Which two options should the consultant recommend? (Choose 2 answers)

Options:

A.

Email

B.

CRM ID

C.

Mobile Device ID

D.

Loyalty Program Number

Question 30

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.

• A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.

• A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.

Which feature should be used to display the list of products for each subscriber in this email?

Options:

A.

Lookup AMPscript function

B.

LookupRows AMPscript function

C.

Dynamic Content Block

D.

Enhanced Dynamic Content Block

Question 31

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.

Which personalization string should they include as the href attribute in the link?

Options:

A.

%%view_as_webpage%%

B.

%%view_email_url%%

C.

%%vawp%%

D.

%%view_online%%

Question 32

Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.

Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?

Choose 3 Answers

Options:

A.

Building simple segmented campaigns without SQL queries

B.

Designing decision logic via an ... user interface.

C.

Setting behavior-based goals

D.

Processing zipped encrypt

ed files containing subscriber data

E.

Creating customer segments from multiple data extensions

Question 33

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.

Which method would facilitate this solution?

Options:

A.

In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

B.

In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

C.

In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

D.

In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

Question 34

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000

What should they be aware of with respect to sender reputation?

Options:

A.

They should have one dedicated IP address for every 100,000 messages send per month.

B.

They should have a shared IP since their volume is under 500,000 messages per month.

C.

They should have one SAP for transactional sends and another for commercial sends.

D.

They should send at least 250,000 messages per month to maintain their sender reputation.

Question 35

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.

What should a consultant recommend to meet these criteria?

Options:

A.

Select "Use separate 'Subscription Center' for this business unit" in Settings

B.

Create attributes for each child business unit in "Profile Management" to record unsubscribes

C.

Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes

D.

Select "Subscribers will be unsubscribed from this business unity only" in Settings

Question 36

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

Options:

A.

Configure Contact Builder to automatically generate a unique subscriber key.

B.

Define the subscriber key as a unique value that does not relate to a specific channel.

C.

Regularly merge duplicate contacts to keep tracking data accurately.

D.

When using an external database of record, utilize that system's identifier as the contact key.

Question 37

A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.

What should a consultant recommend to deploy the email?

Options:

A.

Inject the subscriber into a Journey.

B.

Use the Transactional Messaging API.

C.

Execute a Triggered Emails Interaction.

D.

Use a User-Initiated Emails Interaction.

Question 38

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.

Which flow would meet their needs?

Options:

A.

Query Activity > API Event > Automation Studio Activities

B.

Import Activity > Decision > Journey Activities

C.

Query Activity > Data Extension Entry Source > Journey Activates

D.

Salesforce Entry Event > Query Activity > Automation Studio Activities

Question 39

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.

How should they accomplish this task?

Options:

A.

Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

B.

Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.

C.

Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.

D.

Create and send to a sendable data extension containing those needed fields using a query activity.

Question 40

Northern Trail Outfitters is looking to personalize their SMS Messages.

Which data source is supported to personalize messages?

Options:

A.

Population in Contact Builder

B.

MobileConnect Demographics

C.

Data Designer Attribute Group

D.

Profile Attributes.

Question 41

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.

What data model configuration should be recommended

Options:

A.

Create additional attribute fields in the main contact data extension.

B.

A Create a new data extension and link it to the other data extension

C.

Create new Salesforce data and link it to the other data extensions.

D.

Create a new data extension and link it as a new population.

Question 42

Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.

What recommendation would a consultant provide on the architecture to fulfill this requirement?

Options:

A.

Implement two separate Marketing Cloud instances.

B.

Ensure test sends are done from data extensions with attribute 'Is Testing1.

C.

Create one or more additional business units for testing.

D.

Use Subscriber Filter per business unit to filter production from test data.

Question 43

Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.

How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

Options:

A.

Ask the content team to create more images in order to diversify the asset pool.

B.

Set a Fallback Asset.

C.

Utilize Einstein Engagement Frequency to send the emails less often.

D.

Set Fatigue Rules for the product Asset Classes.

Question 44

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".

How could this behavior be corrected'

Options:

A.

Ensure the DNS Record Redirect is correctly configured

B.

Ensure the two phrases are added to a filtered keyword list

C.

Ensure the two phrases are added the "Filtered Keywords" data extension

D.

Ensure "Common Misspellings" Is selected as one of the Reply Filters