Sure Pass Exam MB-260 PDF

Microsoft Customer Data Platform Specialist Questions and Answers

Question 9

You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.

Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.

NOTE: Each correct selection is worth one point.

Options:

Validate you have access to edit the Search and index pages in audience insights.

On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.

You must run Merge in order to view the newly added fields on the customer profile.

On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.

Question 10

Your manager asked you to evaluate the use of suggested segments for marketing campaigns.

You need to tell your manager what kinds of segments can be suggested based on the current Dynamics 365 Customer Insights configuration.

Which two types of segments can be suggested? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Options:

Customers who have generated the most revenue from ticket sales

Customers who have the lowest average customer satisfaction scores.

Customers who have made the most recent purchases.

Customers who have the highest total spend per customer.

Question 11

The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.

What should you do first?

Options:

Separate the fields in the merged FuttName field and create new fields for first name and last name.

Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables

Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.

Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.

Question 12

You need to begin planning how to address the marketing team's requests for future enhancements.

If you implement the requested changes, what is the total number of connections that will be required in BYAE's Dynamics 365 Customer Insights environment?

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Microsoft Customer Data Platform Specialist Questions and Answers

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