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Ace Your MB-260 Microsoft Certified: Customer Data Platform Specialty Exam

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Total 109 questions

Microsoft Customer Data Platform Specialist Questions and Answers

Question 25

You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.

One of the requirements for the new business-level measure is to add a dimension of the city for each business account.

What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

Options:

A.

Use the default "CustomerlD* dimension when creating the measure.

B.

Use the default "AccountID" dimension when creating the measure.

C.

Remove the default "AccountlD" dimension when creating the measure.

D.

Remove the default "CustomerlD* dimension when creating the measure.

Question 26

You need to populate a marketing list in Dynamics 365 Sales with all the members of a segment in Microsoft Dynamics 365 Customer Insights. Which two conditions must be met? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

Options:

A.

The email addresses of contacts in Dynamics 365 Sales must match the corresponding unified customer profile email address field in Dynamics 365 Customer Insights.

B.

The segment in Dynamics 365 Customer Insights cannot contain more than 100,000 members.

C.

Sales team members must be assigned a role in Dynamics 365 Customer Insights to access the marketing list that is created in Dynamics 365

D.

Dynamics 365 Sales Contacts must be ingested into Dynamics 365 Customer Insights as a data source and included in the unified customer profile.

Question 27

You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.

You finished setting up the different initial data sources. You are starting the unification process.

Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Identify the primary keys and semantic field types within the different entities.

B.

Identify the entities that you need to unify into a single profile.

C.

Identify the prioritization of similar fields between different entities.

D.

Select the fields you want to include the unified customer profile.

E.

Identify rules for duplication between different entities.

Question 28

Your organization's marketing team is in the process of mapping tables and attributes in the data unification process of Dynamics 365 Customer Insights - Data. They need your help with this task.

You need to explain to the marketing team how Customer Insights - Data handles the mapping of semantic types for table attributes.

Which two statements should you convey? Each correct answer presents part of the solution.

NOTE Each correct selection is worth one point.

Options:

A.

Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.

B.

The Review mapped fields section shows all attributes for which a semantic type is automatically identified.

C.

Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the table.

D.

The Define the data in the unmapped fields section shows attributes that are not automatically mapped to a semantic type.

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Total 109 questions