Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

The purchase transaction is attributed to both email campaigns.

Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information. Then, paste the code into EMD and validate.

Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.

You don’t have the segment group feature enabled in the Account Administration settings.

You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.

You should have created a corresponding filter for each rule set to be used to identify the segment group.