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Meta Certified Digital Marketing Associate Questions and Answers

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Question 1

A business recently delivered an ad campaign with the Brand Awareness objective on the Facebook App

Which metric within Ads Manager will help the business determine the success of the campaign?

Options:

A.

Amount spent

B.

Cost per click

C.

Reach

D.

Estimated Ad Recall Lift Rate

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Question 2

What should a brand use to ensure consistent delivery to the target audience?

Options:

A.

Reach and Frequency

B.

Brand Awareness

C.

Conversion

D.

Auction

Question 3

In Ads Manager, what ad creation option is available at the Ad Level?

Options:

A.

Placement

B.

Audience Targeting

C.

Format

D.

Optimization

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