An image within the ad was relevant to its message

Lead ads were used to receive email, first name and phone number

The ad contained sexually suggestive images.

The link to the landing pages included content that was relevant to the ad

It uses 3D animation

It works well in areas with limited connectivity

It is the most interactive ad format

It always puts the brand first

By maximizing value for both people and businesses

Based on the highest bidding price

By comparing the historic performances of advertisers

Based on predicted engagement rate