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Facebook 410-101 Exam With Confidence Using Practice Dumps

Exam Code:
410-101
Exam Name:
Facebook Certified media buying professional
Certification:
Vendor:
Questions:
150
Last Updated:
Apr 30, 2025
Exam Status:
Stable
Facebook 410-101

410-101: Media Buying Professional Exam 2025 Study Guide Pdf and Test Engine

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Facebook Certified media buying professional Questions and Answers

Question 1

What are all of the mobile advertiser ID's you can utilize to build a custom audience?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

Apple's Advertising Identifier (IDFA)

B.

Android's Advertising ID

C.

Facebook User ID

D.

Google User ID

Buy Now
Question 2

An apparel brand is working with you as a buyer for their new product line launch.

They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.

Your campaign has been running for 2 weeks with the following characteristics:

You have one campaign with reach objective

The campaign is running on Facebook and Instagram

CPM costs have been above what you expected

Your campaign is running a frequency of 1.3

What change do you make in order to lower CPM costs?

Choose only ONE best answer.

Options:

A.

You change the objective to engagement

B.

You include Audience Network as an additional placement

C.

You delete Instagram from your placement

D.

You add another audience

E.

You delete Facebook placement

F.

There is nothing you can do to improve CPM costs

Question 3

You are a digital marketing manager for a retail company and manage the Business Manager for the business. They've added you as an Admin on their Business Manager account.

You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.

What are some steps you need to take in order to allow the agency to access the Facebook pixel?

Select 2 that apply.

Choose ALL answers that apply.

Options:

A.

You need to go to the Ad Account and assign the agency as partner.

B.

Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"

C.

Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"

D.

Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.

E.

The agency needs to create a new pixel and install it to the website.