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Facebook 410-101 Exam With Confidence Using Practice Dumps

Exam Code:
410-101
Exam Name:
Facebook Certified media buying professional
Certification:
Vendor:
Questions:
150
Last Updated:
Jul 19, 2025
Exam Status:
Stable
Facebook 410-101

410-101: Media Buying Professional Exam 2025 Study Guide Pdf and Test Engine

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Facebook Certified media buying professional Questions and Answers

Question 1

You've launched a campaign with the following characteristics:

You are targeting two different audiences: a core audience and a lookalike based on your customer database

The campaign is running two ad sets

You are optimizing for CPM

The campaign is running two different images with text that covers less than 20% of image size

After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.

How do you optimize your campaign to achieve this goal?

(Select two that apply)

Choose ALL answers that apply.

Options:

A.

You should create a third ad set with a lookalike audience.

B.

You should turn off Facebook placement from one ad set.

C.

You turn off Facebook placement from both ad sets.

D.

You should turn off Instagram placement from both ad sets.

E.

You should create two new ad sets with Instagram as the only placement.

F.

You should join audiences into one ad set and run a new campaign with Instagram.

G.

You should switch your optimization from CPM to video views.

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Question 2

You are a digital marketing manager for a retail company and manage the Business Manager for the business. They've added you as an Admin on their Business Manager account.

You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.

What are some steps you need to take in order to allow the agency to access the Facebook pixel?

Select 2 that apply.

Choose ALL answers that apply.

Options:

A.

You need to go to the Ad Account and assign the agency as partner.

B.

Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"

C.

Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"

D.

Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.

E.

The agency needs to create a new pixel and install it to the website.

Question 3

You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.

What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?

(Select three that apply)

Choose ALL answers that apply.

Options:

A.

You ad campaigns need to be making at least 50 conversions per month.

B.

You ad campaigns need to be making at least 50 conversions per week.

C.

You need to have Facebook pixel implemented

D.

An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.

E.

A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.