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Facebook 410-101 Exam With Confidence Using Practice Dumps

Exam Code:
410-101
Exam Name:
Facebook Certified media buying professional
Certification:
Vendor:
Questions:
150
Last Updated:
Jul 8, 2025
Exam Status:
Stable
Facebook 410-101

410-101: Media Buying Professional Exam 2025 Study Guide Pdf and Test Engine

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Facebook Certified media buying professional Questions and Answers

Question 1

What campaign strategies should you follow in order to optimize your Facebook ads?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

Use Store Visit ads in order to bring traffic to the two specific retail stores.

B.

Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.

C.

Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.

D.

Add map card with your page location.

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Question 2

You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.

Which campaign has the highest and which has the lowest ROAS?

(Select two that apply)

Choose ALL answers that apply.

Options:

A.

Campaign #1 has the highest ROAS of 63.20

B.

Campaign #2 has the lowest ROAS of 1.87

C.

Campaign #3 has the lowest ROAS of 1.87

D.

Campaign #2 has the lowest ROAS of 1.72

E.

Campaign #3 has the lowest ROAS of 9.95

F.

Campaign #3 has the highest ROAS of 63.20

Question 3

Select all marketing strategies that you would suggest for the smartwatch launch.

Choose ALL answers that apply.

Options:

A.

Use conversion ads to the checkout page for new audiences.

B.

Use attention-grabbing video ads on Instagram to new audiences.

C.

Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.

D.

Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.

E.

Create app install campaigns for people who have visited the website.

F.

Create app install campaigns for people who have finalized a purchase for the following 15 days.