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Free and Premium Salesforce Media-Cloud-Consultant Dumps Questions Answers

Salesforce Media Cloud Consultant Exam Questions and Answers

Question 1

A b2b advertising publishing company has recently upgraded advertising sales management winter 22 to advertising sales management spring 22. Certain core components have been moved to the media service on the core platform to ensure easier upgrades. Which set of components are delivered as part of the managed package?

Options:

A.

flexipage, custom labels, data model, media service

B.

flexipage, custom labels, velocity integration settings, custom layouts

C.

omniscript definition, cpq api’s, flexipages, custom labels

D.

omniscript definitions, CPQ API’s, apex classes, lightning web components

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Question 2

Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?

Options:

A.

media content title

B.

product

C.

media channel

D.

ad creative size type

Question 3

A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?

Options:

A.

OmniStudioAdmin

B.

MediaCloudRuntime

C.

Media Cloud Base User

D.

OmniStudioUser

Question 4

In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?

Options:

A.

media content title: five(program), media channel: five (app), product: one

B.

media content title: one(program), media channel: one (app), product: five

C.

media content title: one(program), media channel: five (app), product: five

D.

media content title: five(program), media channel: five (app), product: five

Question 5

A publisher needs to check ad server inventory as part of the media plan creation process.

Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?

Options:

A.

Sizmek

B.

Campaign Manager 360

C.

Openx

D.

Google Ad Manager

Question 6

An administrator is mapping a user to media cloud personas. In the current role, the user builds media plans from request for proposals, reviews past performance to ain insight, and proposes proactive solutions. To which persona should the user be mapped?

Options:

A.

media planner

B.

ad ops

C.

designer

D.

yield manager

Question 7

AB2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require a Sales Representative persona to be created for their users. Which three types of permission sets are required for a persona to be present in an enviroment?

Options:

A.

DocGenIndCmeDesignerUser

B.

Media Cloud Base User

C.

OmniStudioUser

D.

OmniStudioAdmin

E.

Rue Engine Runtime

Question 8

Asales executive needs to select product attribute values during proposal line item creation, such as rate type, skippable, etc. , apart from various sObject field values, such as product Name, Ad Space Format, etc. The base price of the line item depends on these values, including product attribute value selection, and itrequires attribute-based pricing enablement. Which pricing interface implementation needs to be activated?

Options:

A.

DefaultPricingImplementation

B.

PricingElementServiceImplementation

C.

PricingRulesImplementation

D.

PricingPlanService

Question 9

Cloud Kicks has been using media cloud for the last three months and now wants to send data over to the google ad managment platform. What does a consultant need to create in salesforce to specify the callout URL?

Options:

A.

connected app

B.

custom metadata

C.

auth.Provider

D.

named credential

Question 10

What are two roles of marketing cloud intelligence in media cloud?

Options:

A.

compaign reporting using media cloud and ad server data

B.

acts as a customer data platform

C.

campaign performance using media cloud and ad server data

D.

acts as a data lake for customer data insight

Question 11

A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

Options:

A.

leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans

B.

set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail

C.

build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site

D.

set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.

Question 12

Which permission set license should a consultant consider using when planning to allow for internal users to leveragemanagementfeatures such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecyclemanagement?"

Options:

A.

advertising salesmanagementPSL

B.

communications cloud digital experience user PSL

C.

subscriber lifecyclemanagementPSL

D.

omniStudio Admin

Question 13

A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?

Options:

A.

Ensure that the consultant has the required permission sets and licenses

B.

complete the post install tasks for salesforce insustries communications, media, and energy

C.

raise a support ticket to enable the required permissions

D.

go to setup and click on validaate in the latest release

Question 14

When using advertising sales managment (ASM), what are the two reccomended ways to integrate with google ad manage (GAM) to retrieve information, such as inventory managment, or to publish a campaign to GAM?

Options:

A.

check availability integration procedure

B.

apex callable interfaces

C.

dataRaptors on Interface Tables

D.

Pre-Built orchestration plan

Question 15

What does "Check Availability" do during media plan creation?

Options:

A.

makes sure that resources to work on creatives are available

B.

checks the schedules of the campaign plan team

C.

checks the availability of the ad server

D.

checks the ad space and capacity availability in the ad server‘

Question 16

A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.

Which element should a Consultant create within Salesforce to be able to enter these details?

Options:

A.

Named Credentials

B.

Auth. Provider

C.

Connected App

D.

Custom Metadata

Question 17

A media cloud consultant is modeling and designing the pricing of the different advertisement types, including Digital, Out-of-home, Print, or Linear Advertising. What are two basic ways that the advertisement could be priced?

Options:

A.

discount charge

B.

recurring charge

C.

periodic charge

D.

one time charge

Question 18

A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?

Options:

A.

which types of ad products are included in media plans?

B.

which ad servers does the system need to connect to forcampaign booking?

C.

which type of marketing automation system is in use?

D.

what are the dimensions for all digital ad formats for the publisher?

Question 19

A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?

Options:

A.

fully describe all commercial product entities using product attributes.

B.

create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing

C.

create a master end-to-end plan to sequence the major milestones of all orders

D.

use a single swim lane or orchestration plan for all callouts to all external systems

Question 20

Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?

Options:

A.

third party tools (DOMO, PowerBI, etcc)

B.

standard salesforce report and dashboard

C.

CRM analytics

D.

marketing cloud intelligence

Question 21

Which two features should a consultant keep in mind when proosing the use of JSON-based mapping over object-based mapping for contract templates?

Options:

A.

documents cannot display attribute data unless the custom section in the document template is used

B.

JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not

C.

the consultant can use the item section for any type of item list, not only for line items

D.

only contract, opportunity, order, and quote objects are supported when mapping fields is JSON-based mapping

E.

the data to extract and merge into the template must exist in standard objects

Question 22

Cloud kicks is using the google ad manager platform and there is an issue occuring at some point in the transmission of data between the system when an insertion document is being created. What can a consultant do to gather information avout the data being passed between the system?

Options:

A.

start a trace flag under the debug logs, send the payload again, and search for errors

B.

create a list view for the process exception object to show records that match the criteria and consult the results

C.

review the payloads found on the orchestration plan item records

D.

create a report against the process exception object and resend the insertion Order. if the error continues to occur, consult the report created by the consultant

Question 23

A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?

Options:

A.

advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.

B.

advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts

C.

advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.

D.

advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.

Question 24

A home store wants to advertise their products on a particular tv channel owned by a publishing company.Which channel should this media plan include?

Options:

A.

OutofHome (OOH)

B.

Linear

C.

Print

D.

Digital

Question 25

A System Administrator of an advertising publishing company that uses Advertising Sales Management (ASM) is going through the migration from source org to target org.

During the migration, the System Administrator runs into an error related to permissions and licenses on the target org.

Which two reasons could have caused the error?

Choose 2 answers

Options:

A.

The target org does not have the required platform license definitions and add-on licenses.

B.

The source org does not have the required platform license definitions and add-on licenses.

C.

The System Administrator user profile on the target org does not have the required permission set licenses or add-on licenses.

D.

The target org does not have the necessary integration procedures and Data Raptors.

Question 26

Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

Options:

A.

media cloud publishing

B.

media cloud growth

C.

media cloud advanced

D.

media cloud basic

Question 27

A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?

Options:

A.

clone an existing ad product and assign attributes

B.

use a product family for those products

C.

use a standalone product and add attributes

D.

use an object type and assign attributes

Question 28

A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?

Options:

A.

it is composed exclusively of custom objects

B.

it is composed of custom objects with no extensions.

C.

it is composed of custom and standard objects.

D.

it is composed exlusively of standard objects

Question 29

What are three media cloud record types for the account object?

Options:

A.

agency account

B.

advertiser account‘

C.

publisher account

D.

brand account

E.

household account