Media-Cloud-Consultant Leak Questions

When integrating Media Cloud with the Google Ad Management platform and needing to specify the callout URL, a consultant should create a Named Credential (D) in Salesforce. Named Credentials provide a secure way of storing and referencing authentication details and endpoint URLs for external services, thereby simplifying the setup of secure API callouts from Salesforce to external platforms like Google Ad Manager.References:

Marketing Cloud Intelligence in Media Cloud plays a crucial role in campaign reporting and performance analysis. It enables users to consolidate and analyze data from Media Cloud and various ad servers, providing a comprehensive view of campaign performance (A, C). This allows for effective measurement of campaign outcomes, optimization of strategies based on performance insights, and reporting on key metrics like reach, impressions, clicks, and conversions across different platforms and channels.References:

To expand reach into the small and medium business segment and enable self-service for media planning, leveraging the Advertising Sales Management self-care feature through an Experience Cloud portal is the most effective solution. This approach allows approved advertisers or agencies to access a dedicated portal where they can autonomously create, modify, and track their media plans. This self-service capability not only enhances the customer experience by providing direct control over their media planning activities but also alleviates the workload on the sales team, making it easier to scale operations and reach a broader audience.

When planning to allow for internal users to leverage management features such as "360 view of the customer and sales cycle", "visualizations of key relationships including agencies and contracts", and "digital contract lifecycle management", the consultantshould consider using theAdvertising Sales Management Permission Set License (PSL). This PSL grants access to features and functionalities specific to advertising sales management within Salesforce, enabling users to manage and visualize key information and processes related to ad sales and customer relationships.