Gain complete understanding of data within context.

Construct consolidated household views of individuals.

Enforce business standards on data elements.

Create cross reference keys.

group records together that are considered duplicates.

discover trends and anomalies.

identify invalid and default values.

examine single domain and free-form text fields.

Critical Fields are used to identify fields that must agree in order for records to be linked.

Critical Fields do not have to match exactly.

Only critical fields of a record are used to calculate the composite weights of the record.

Critical Fields are fields with missing values.