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Marketing-Cloud-Account-Engagement-Specialist Exam Dumps : Salesforce Marketing Cloud Account Engagement Specialist (MC-201)

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Salesforce Marketing Cloud Account Engagement Specialist (MC-201) Questions and Answers

Question 1

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Options:

A.

Create a special campaign to track pricing pageviews

B.

Create a Page Action set to Tag prospects as having viewed it and add them to a list

C.

Create a Form with a Completion Action to send a pricing sheet

D.

Create a Dynamic List based on page view to segment automatically

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Question 2

Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.

Options:

A.

True

B.

False

Question 3

What are the benefits of warming up an IP address?

Options:

A.

Increase Deliverability

B.

Avoid IP Blacklisting

C.

IPs don't work well when cold

D.

Build up email reputation