What is the best practice when users leave the company and have assigned prospects?
Which Pardot feature should be used to track prospect access to a file hosted outside of Pardot?
Which three actions can be taken in an engagement studio program?
Choose 3 answers
Which asset needs to be created first m order for a user to send a prospect a one-to-one email?
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?
LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer
Form or Form Handler? I need total control over my form's appearance.
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers
What variable tag must be included in an email to allow prospects to manage their email preferences?
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?
What is the expected behavior if an automation rule is NOT set to repeat?
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
What must be created using the classic email builder in order to send an autoresponder?
Identify the differences between default and custom roles.
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?
Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
What is true about building landing pages in Salesforce using the enhanced landing page experience?
A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list.
What capability should an Admin enable in Pardot to achieve this?
What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?
What is an automation rule?
You want to track prospects that click on a banner ad. What do you use?
A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
LenoxSoft’s Marketing Manager notices that clicks on the email link aren’t being counted in the list email report.
Based on this link’s format, why wouldn’t it have been re-written for tracking?
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?
What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?
A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?
What editions of Salesforce can sync with Marketing Cloud Account Engagement?
New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?
A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers
What is the difference between an email template and an email content record in the enhance email experience?
LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.
How can the administrator accomplish this?
What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers
LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer
What is a good bounce rate?
A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?
Where on a prospect record would you look to see if a prospect had registered for a webinar?
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
Arrange these events in sequence:
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.
When do prospects sync to your CRM?
Completion actions only affect prospects not visitors?
A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?
What aspect of a Prospect record represents their overall level of interest?
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
What HML merge field should be included in an email to allow prospects to manage their email preferences?
Which adheres most closely to email sending best practices?
A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?
Arrange the steps to Access a Prospect Record:
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
How can you delete a prospect?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?
A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?
What type of fields are not supported by the Marketing Cloud Account Engagement sync?
A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Marketing Cloud Account Engagement form.
Which form feature should be utilized?
What is the difference between a visitor and a prospect?
Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)
Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?
Why is a reCAPTCHA displayed when I did not choose to display it?
A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?
A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?
A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.
What action will occur in Marketing Cloud Account Engagement?
A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
Form or Form Handler? I need to maintain my current lead flow.
Which scenario would convert an anonymous visitor into an identified prospect?
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.
The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?
What happens if a prospect is removed from a drip program and later added back?
Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)
A form uses an autoresponder email.
In Pardot, which report should a user review if they want to view the deliverability statistics for that email?
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
What is a difference between a dynamic list and a static list?
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer
What type of Information do rule step types look for in engagement studio programs?
What Information does the tooltip above each step on the engagement studio program report provide?