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Salesforce Marketing-Cloud-Account-Engagement-Specialist Dumps

Salesforce Marketing Cloud Account Engagement Specialist (SU23) Questions and Answers

Question 1

Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?

Options:

A.

Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.

B.

No, you can only have one Salesforce connector at a time.

C.

Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.

D.

Yes, but it's only available to customers with the Pro Edition

Question 2

Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers

Options:

A.

Manually editing the Opportunity In Marketing Cloud Account Engagement

B.

Referencing the Opportunity in automation rules

C.

Viewing the Opportunity in Opportunity Reports

D.

Manually deleting the Opportunity in Marketing Cloud Account Engagement

Question 3

You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?

Options:

A.

Form report

B.

Conversions report

C.

List email report

D.

Prospect lifecycle report

Question 4

A marketing user wants to test two similar versions of an email to see which one performs better.

How should they run this test?

Options:

A.

Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

B.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.

C.

Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.

D.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

Question 5

How many CRM How many CRM connectors can a Marketing Cloud Account Engagement instance have verified at one time?

Options:

A.

1

B.

2

C.

5

D.

Unlimited

Question 6

LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.

How can the administrator accomplish this?

Options:

A.

Create two new default scoring models to have one for each product line.

B.

Edit the score field on the prospect's record to displays multiple score values

C.

Assign a scoring category to each product line folder.

D.

Edit the default scoring model to score differently for each product line.

Question 7

What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?

Options:

A.

Sales manager

B.

Sales

C.

Marketing

D.

Administrator

Question 8

A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:

What is the recommended way for the user to accomplish this?

Options:

A.

Create one page action with comma-separated URLs.

B.

Set the page action URL as https://www.lenoxsoft.com/products/B

C.

Create three separate page actions, one for each URL.

D.

Set the page as a priority page in Marketing Cloud Account Engagement.

Question 9

Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?

Choose 3 answers

Options:

A.

Ability to send the email immediately

B.

Sender options

C.

Ability to schedule the email

D.

Custom reply-to address

E.

Recipient and suppression lists

Question 10

LenoxSoft’s Marketing Manager notices that clicks on the email link aren’t being counted in the list email report.

Based on this link’s format, why wouldn’t it have been re-written for tracking?

Options:

A.

The link should start with http or https to be automatically re-written.

B.

The link should contain a wildcard to be automatically re-written.

C.

The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.

D.

The link should be populated with variable tags to be automatically re-written

Question 11

What are 3 webinar connectors Marketing Cloud Account Engagement offers?

Options:

A.

WebEx

B.

Adobe Connect

C.

ReadyTalk

D.

GoTo Webinar

E.

AnyMeeting

Question 12

The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.

Options:

A.

True

B.

False

Question 13

What Information does the tooltip above each step on the engagement studio program report provide?

Options:

A.

High-level metrics only for prospects waiting to complete each step

B.

High-level metrics only for prospects who have completed the step

C.

High-level metrics only for prospects who left the program at each step

D.

High-level metrics only for prospects who have skipped each step

Question 14

Form or Form Handler? I need total control over my form's appearance.

Options:

A.

Form

B.

Form Handler

Question 15

If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?

Options:

A.

Lead field

B.

Contact field

Question 16

What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

Options:

A.

Link clicks

B.

Page visits

C.

Email opens

D.

Form completions

E.

Unsubscribe

Question 17

If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

Options:

A.

2

B.

10

C.

5

D.

0

Question 18

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.

What is a recommended way to create this type of list?

Options:

A.

Use a completion action on the form to automatically add anyone who completes it to the list.

B.

Use a dynamic list that matches prospects as they complete the form.

C.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

D.

Use table actions to add prospects who have completed the form to the list.

Question 19

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

Options:

A.

Completion actions based on email link clicks only execute once per prospect.

B.

Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

C.

Completion actions based on email opens will retroactively apply if added after the email send.

D.

Completion actions based on image file downloads only execute once per day.

Question 20

What are the benefits of warming up an IP address?

Options:

A.

Increase Deliverability

B.

Avoid IP Blacklisting

C.

IPs don't work well when cold

D.

Build up email reputation

Question 21

What information can you access on the Prospect List?

Options:

A.

Prospect's Name

B.

Prospect's Email Address

C.

Prospect's Title

D.

Prospect's Company

E.

Prospect's Grade

F.

Prospect's Score

G.

Date of when prospect converted from a visitor

Question 22

Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?

Options:

A.

Pipeline dashboard

B.

Engagement dashboard

C.

Account-Based Marketing dashboard

D.

Multi-Touch Attribution dashboard

Question 23

If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

Options:

A.

Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.

B.

No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.

C.

Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.

D.

No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.

Question 24

A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement*'.

What action would occur in Marketing Cloud Account Engagement?

Options:

A.

No new visitor record will be created.

B.

A new prospect record will be created.

C.

A new account will be created.

D.

No new prospect will be created.

Question 25

What information cannot be displayed as a graph (line or bar) on the dashboard?

Options:

A.

Prospects Created

B.

Conversions

C.

Opportunities Created

D.

Opportunities Lost

E.

All Prospects

Question 26

A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.

Which two Account Engagement form settings would accomplish this?

Choose 2 answers

Options:

A.

Enable HTTPS

B.

reCaptcha

C.

Dependent Fields

D.

Honeypot Technique

Question 27

A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.

What automation tool should be used to accomplish this?

Options:

A.

Engagement studio

B.

Completion action

C.

Custom redirect

D.

Segmentation rule

Question 28

Arrange the steps to Access a Prospect Record:

Options:

A.

Select Prospect

B.

Mouseover Prospects

C.

Click Prospect List

D.

A B C

E.

A C B

F.

B C A

G.

C A B

Question 29

How can you send an automated email to a prospect after they fill out a form?

Options:

A.

Using an Automation Rule

B.

Using a Completion Action

C.

None of the above

D.

Using a Segmentation Rule

Question 30

What should you do when multiple users are editing an email template at the same time?

Options:

A.

Multiple users cannot edit the same email template at the same time

B.

Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

C.

Update the same draft at the same time since the system will recognize updates made by both users

D.

Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

Question 31

A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.

Which three things will happen to the prospect? (Choose three answers.)

Options:

A.

The prospect activities will show that the form was successfully completed.

B.

The prospect will be added to the list.

C.

The prospect activities will show that the custom redirect was clicked.

D.

The prospect will be tagged.

E.

The newly converted prospect will NOT be affected because it was their first submission.

Question 32

A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and

engagement metrics. They want to surface these insights on their account records.

What feature can help them see this?

Options:

A.

Einstein Behavior Score

B.

Pardot grade

C.

Pardot score

D.

Einstein Key Accounts Identification

Question 33

A user needs to be able to import and export lists. What user role do you give them?

Options:

A.

Marketing

B.

Sales Manager

C.

Sales

D.

None of the above

Question 34

What is the difference between a visitor and a prospect?

Options:

A.

A prospect has an identified email address, while a visitor does not have an identified email address.

B.

A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

C.

A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.

D.

A prospect has an assigned user, while a visitor does not have an assigned user.

Question 35

Which three user role security limits can be added to an individual user account? (Choose three answers.)

Options:

A.

Max number of emails the user can send.

B.

Max number of prospects the user can manually delete.

C.

Max number of records a user can import.

D.

Max number of prospects the user can manually create.

E.

Max number of prospects the user can export.

Question 36

Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

Options:

A.

Landing page error

B.

Unsubscribed from email

C.

Assigned to a user

D.

Webinar attended

E.

Form submission

Question 37

A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.

Where should they start to see why the email was not sent to the prospect?

Options:

A.

Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.

B.

Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.

C.

Refer to the list email send report to see if a suppression list was used.

D.

Determine if the prospect has a valid "Assigned User" to send the email from.

Question 38

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Options:

A.

reCAPTCHA

B.

Kiosk/Data Entry Mode

C.

Progressive Profiling

D.

“Not you”? Link

Question 39

What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers

Options:

A.

Adjust the lead settings in Salesforce.

B.

Add a new lead record type in Salesforce.

C.

Add a new custom contact field in Salesforce.

D.

Add a new custom lead field in Salesforce.

Question 40

Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)

Options:

A.

Video Pages

B.

Linked Instagram Pages

C.

Company Pages

D.

Personal Pages

Question 41

What would a hard bounce refer to on an email sending report?

Options:

A.

An email that is recognized, but returned to the sender because the recipient's mailbox is full.

B.

An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

C.

An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.

D.

An email that permanently bounced back to the sender because the address is invalid.

Question 42

You want to track prospects that click on a banner ad. What do you use?

Options:

A.

Customer redirect

B.

Page actions

C.

Lead scoring and grading

D.

Completion actions

Question 43

A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.

What are three ways the Marketing Manager can create a new prospect?

Choose 3 answers

Options:

A.

Click the "Send to Account Engagement" button on a Salesforce Lead.

B.

Manually add a prospect in Marketing Cloud Account Engagement.

C.

Import a .CSV file with the prospect's email address.

D.

Set up an automation rule that creates prospects.

E.

Add a completion action to assign to a user.

Question 44

An administrator includes a link to a file on a web page that the company does NOT own on the company website.

What is the best way to be able to track the number of visitors who access this file?

Options:

A.

Marketing Cloud Account Engagement form

B.

Marketing Cloud Account Engagement tacking code

C.

Page actions

D.

Custom redirects

Question 45

An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

Options:

A.

Static list

B.

Dynamic list

C.

Completion Action

D.

Automation Rule

Question 46

What does the Data.com connector allow you to do?

Options:

A.

Sync all your prospects to Salesforce

B.

Connect with your meeting software

C.

Quickly jump into the Data.com results for a prospect or their company

Question 47

If a form is added to a landing page, where will the submissions be reported?

Options:

A.

On the landing page

B.

On the form

C.

On the landing page’s layout template

D.

On the form’s layout template

Question 48

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

Options:

A.

Submitting a form on a landing page.

B.

Matching an automation rule.

C.

Viewing more than one web page.

D.

Clicking on a tracked link in an email.

Question 49

How can a Prospects score be changed?

Options:

A.

Segmentation rule

B.

Profile

C.

Completion Actions

D.

Manually

Question 50

A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.

Which option accurately defines the capabilities of a segmentation rule?

Options:

A.

Segmentation rules are used to create new forms for prospects to fill out.

B.

Segmentation rules are used to segment prospects based on their activities and demographic data.

C.

Segmentation rules are used to score and grade prospects.

D.

Segmentation rules are used to assign prospects to users in Salesforce.

Question 51

A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:

* Score greater than 100

* Grade greater than a B

* Has completed a form on any landing page

* Has a “Product of Interest” field value of either A or B

What automation tool could be used to assign the prospects?

Options:

A.

An automation rule with rule groups

B.

Completion actions on each landing page

C.

A segmentation rule with the groups

D.

Completion actions on each Form

Question 52

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.

Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

Choose one answer

Options:

A.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

B.

Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.

C.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

D.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Question 53

A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.

What It the recommended Marketing Cloud Account Engagement asset to use?

Options:

A.

Marketing Cloud Account Engagement landing page without a form

B.

Marketing Cloud Account Engagement form

C.

Marketing Cloud Account Engagement form handler

D.

Third party form

Question 54

Creating or marking an opportunity as lost will result in the change of a prospect's score

Options:

A.

True

B.

False

Question 55

Identify the differences between default and custom roles.

Options:

A.

Default roles are included with Marketing Cloud Account Engagement

B.

Custom roles can be edited

C.

Default roles can be edited

D.

Default roles can be deleted

E.

Custom Roles can be created from scratch

F.

Custom roles can be created from a default role

G.

Default roles are included with Marketing Cloud Account Engagement

Question 56

A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

Options:

A.

Total Sent and Suppression Rate

B.

Click-Through Rate and Soft Bounces

C.

Tracker Domain Verification and Open Rate

D.

Total Opt Outs and Hard Bounces

Question 57

The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.

Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.

What number would display on the Report Card for the email send statistic?

Options:

A.

50

B.

100

C.

C

D.

-100

Question 58

Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.

Options:

A.

True

B.

False

Question 59

A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

Options:

A.

True

B.

False

Question 60

What would make the Salesforce connector become unverified?

Options:

A.

The Salesforce account has reached the limit of the number of lead or contact records that could be created

B.

The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created

C.

The connector user's Marketing Cloud Account Engagement password was changed

D.

The connector user's Salesforce password was changed

Question 61

A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?

Options:

A.

A third party tool

B.

This is not possible

C.

Marketing Cloud Account Engagement API

D.

Data.com connector

E.

Marketing Cloud Account Engagement form handlers

Question 62

What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?

Options:

A.

The Marketing Cloud Account Engagement sync checkbox is checked

B.

The first and last name fields are not empty

C.

The Marketing Cloud Account Engagement URL field is not empty

D.

The lead/contact URL in Salesforce contains "Marketing Cloud Account Engagement"

Question 63

The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

Options:

A.

Automation settings

B.

Scoring rules

C.

Prospect's Audits tab

D.

Lifecycle report

Question 64

The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.

Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?

Options:

A.

Create a static list of approved users to use as the recipient list in the sending tab.

B.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

C.

Create a test list of approved users to use in the testing tab of the email flow.

D.

Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.

Question 65

A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.

A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.

What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?

Options:

A.

Prospects will re-enter the program after waiting another 90 days.

B.

Prospects will re-enter the program immediately.

C.

Prospects will remain ineligible to re-enter the

program.

D.

Prospects will NOT re-enter the program until

manually approved to re-enter.

Question 66

What must be created in order to send an autoresponder?

Options:

A.

Test email

B.

One-to-one email

C.

Email template

D.

List email

Question 67

Which two list types could be used as a recipient list on a list email send? Choose 2 answers

Options:

A.

Archived list

B.

Static list

C.

Test list

D.

Dynamic list

Question 68

LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

Options:

A.

Total Submissions

B.

Conversions

C.

Total clicks

D.

Unique Submissions

Question 69

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Options:

A.

Create a special campaign to track pricing pageviews

B.

Create a Page Action set to Tag prospects as having viewed it and add them to a list

C.

Create a Form with a Completion Action to send a pricing sheet

D.

Create a Dynamic List based on page view to segment automatically

Question 70

A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

Options:

A.

Dynamic content

B.

Custom redirect

C.

Layout template

D.

Stock template

Question 71

Which of the following can "unmatched" prospects?

Options:

A.

Automation Rules

B.

Dynamic Lists

C.

Segmentation Rules

Question 72

By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?

Options:

A.

Contact Accounts

B.

Lead Accounts

C.

Persons Accounts

Question 73

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.

What automation tool should be used to solve this need?

Options:

A.

Engagement studio

B.

Segmentation rule

C.

Automation rule

D.

Dynamic list

Question 74

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

Options:

A.

True

B.

False

Question 75

LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.

What can a Pardot administrator enable the form in order to reset the form after each new submission?

Options:

A.

Completion actions

B.

A URL redirect

C.

Kiosk/Data Entry Mg

D.

Bot protection via a honeypot

Question 76

A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.

What happens to the prospect?

Options:

A.

An error message is displayed on the form preventing the prospect from submitting

B.

A new prospect is created even though the prospect had previously been permanently deleted.

C.

No new prospect is created because the prospect had previously been permanently deleted.

D.

The submission of the form retrieves and restores the previously deleted prospect information including activities.

Question 77

Completion actions only affect prospects not visitors?

Options:

A.

True

B.

False

Question 78

You want to export a list of prospects, but you only need the default fields. What can you use?

Options:

A.

Use the Simple Export option

B.

Use the Express Export option

C.

Copy and paste the information from the Prospect table into Excel.

D.

You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.

An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

Question 79

Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?

Options:

A.

Page action

B.

Custom redirect

C.

Campaign tracking code

D.

Landing page

Question 80

Which adheres most closely to email sending best practices?

Options:

A.

When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

B.

Establish a consistent, predictable cadence for your email communications.

C.

Send plain text only emails in order to increase engagement rates.

D.

Make sure that all emails have a high image-to-text ratio.

Question 81

What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

Options:

A.

Use a dynamic list.

B.

Use a completion action.

C.

Use an automation rule.

D.

Use a segmentation rule.

Question 82

A Pardot user notices an odd field value on a prospect record and wants to investigate.

What should the first course of action be?

Options:

A.

Review the recent form submissions to see if the prospect updated their information.

B.

Go to the prospect record and view the prospects Audits tab to see all changes made to the prospect record.

C.

Look up the prospect's assigned user and call them to see if they made the change.

D.

Go to the prospect record and click on the field value in question to see what caused the change.

Question 83

Which two actions can be used to change a prospect’s Marketing Cloud Account Engagement campaign? (Choose two answers.)

Options:

A.

Create an automation rule to change Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.

B.

Add the prospect to a static list.

C.

Create a segmentation rule to change the Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.

D.

Manually change the prospect’s Marketing Cloud Account Engagement campaign when editing the prospect record.

Question 84

An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.

How would the prospect progress through the trigger step?

Options:

A.

The prospect will immediately progress down the "Yes" path since the email was opened.

B.

The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.

C.

The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.

D.

The prospect will immediately progress down the No' path since the email open did not occur on day 3.

Question 85

What is the difference between an email template and an email content record in the enhance email experience?

Options:

A.

An email content record must start from an email template.

B.

An email template can be used by Pardot, Sales Cloud an Service Cloud Users.

C.

An email content record is a basic layout that does not contain any metadata used by a pardot email send.

D.

An email template can only use CMS images.

Question 86

Form or Form Handler? I need to maintain my current lead flow.

Options:

A.

Form

B.

Form Handler

Question 87

What type of fields are not supported by the Marketing Cloud Account Engagement sync?

Options:

A.

Record Type fields

B.

Formula fields

C.

Number fields

D.

Geolocation fields

E.

Text Area (rich) fields

Question 88

New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.

What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

Options:

A.

The prospects are added to the program, but do NOT start processing until the program is paused and restarted.

B.

The prospects remain on the list, but are NOT added to the program until the next day.

C.

The prospects are added to the program, but wait for a user to manually select them to process.

D.

The prospects are added to the program and automatically start processing through the program.

Question 89

Does an automation rule ever match a prospect more than once?

Options:

A.

Yes, automation rules run every time.

B.

No, an automation rule will only affect a prospect one time

An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

Question 90

Which list email report metric represents the total number of emails minus hard and soft bounces?

Options:

A.

Total Opt Outs

B.

Total Sent

C.

Total Queued

D.

Total Delivered

Question 91

What editions of Salesforce can sync with Marketing Cloud Account Engagement?

Options:

A.

Enterprise Edition and lower

B.

Standard Edition and higher

C.

Professional Edition and higher