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L5M6 Exam Dumps : Category Management

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Category Management Questions and Answers

Question 1

ABC Ltd is a manufacturer of hi-tech IT equipment in an industry set to grow substantially over the next 10 years. What type of industry is this?

Options:

A.

Bull industry

B.

Bear industry

C.

Dog industry

D.

Cow industry

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Question 2

A category which includes raw materials required in large quantities and high volumes is often known as what?

Options:

A.

Direct Category

B.

Primary Category

C.

Demand Category

D.

House Category

Question 3

Which of the following are potential consequences for an organisation which fails to identify and address risk? Select TWO.

Options:

A.

Lawsuits

B.

Corruption

C.

Damage to brand image

D.

Financial loss