SAP offers AI solutions to enhance marketing by enabling personalized campaigns through data-driven insights and automation. The correct answers are SAP AI for Marketing (SAP Customer Experience), SAP Predictive Analytics, and SAP Conversational AI, as these solutions directly support personalized marketing efforts.
SAP documentation states: “AI in sales and marketing helps automate and enhance tasks such as customer segmentation, lead generation, and personalized advertising. It uses data analysis to predict customer behavior, optimize campaign performance, and improve decision-making, driving increased efficiency and revenue growth.” SAP AI for Marketing, part of SAP Customer Experience, enables “sophisticated campaigns, such as abandoned browse, post-purchase cross- and upsell, and winback with AI segments,” using AI to tailor campaigns based on customer lifecycle and behavior. SAP Predictive Analytics supports “predicting customer behavior” by analyzing historical data to optimize campaign targeting. SAP Conversational AI, via Joule, enhances marketing by “using generative AI in email marketing to tailor and personalize email subject lines and preview text,” improving customer engagement.
The incorrect options—SAP Blockchain for Business and SAP Business Warehouse—are not relevant. SAP Blockchain for Business focuses on secure transactions, not marketing. SAP Business Warehouse is a data storage solution without embedded AI for personalized campaigns. Miele Professional’s use of AI in SAP Commerce Cloud demonstrates streamlined B2B sales through personalized experiences, reinforcing the chosen solutions’ effectiveness.
[References:, SAP Business AI | AI Software Solutions | AI For Business, Published: 2025-02-13, SAP Business AI Solutions | AI Built into Business Processes, Published: 2024-06-10, SAP Learning Hub: SAP Customer Experience and Marketing Solutions, ]