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BA1 Exam Dumps : Fundamentals of Business Economics

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Fundamentals of Business Economics Questions and Answers

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Question 1

Atu, a new social media platform, has launched an advertising campaign directed at areas of Country X where there is a higher proportion of young people than elsewhere.

Which source is most likely to have been used by Atu to acquire this data?

Options:

A.

Demographic statistics published in a census

B.

The l{ addresses of computers in these areas

C.

The level of youth unemployment as recorded by the government

D.

The prominence of other brands focused on young people in the area

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Question 2

Porter describes differentiation as a firm having a unique product or service that is valued by the customer. Which ONE of the following is NOT a factor in the higher prices and profits from differentiated products?

Options:

A.

Lower price elasticity of demand due to the product having few substitutes

B.

Price inelastic supply because differentiation acts as a barrier to entry against other firms

C.

Higher customer satisfaction making them willing to pay a higher price

D.

Higher costs of production and marketing necessitating the charging of a higher price

Question 3

Which of the following is not a source of long-term capital for a company?

Options:

A.

Retained profits

B.

Dividends

C.

Term loans

D.

Issuing corporate bonds

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