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1D0-623 Exam Dumps : Social Media Strategist

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Social Media Strategist Questions and Answers

Question 1

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team’s social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

Options:

A.

Executive

B.

Platform

C.

Campaign

D.

Community

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Question 2

Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?

Options:

A.

Theft of intellectual property and cybercrime

B.

Financial loss and corporate identify theft.

C.

Reputation damage and financial loss

D.

Reputation damage and cybercrime.

Question 3

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

Options:

A.

Cost per click

B.

Conversion attribution

C.

Total revenue earned

D.

Click-through rates