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CIW 1D0-623 Dumps

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Total 55 questions

Social Media Strategist Questions and Answers

Question 1

A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy’s?

Options:

A.

A franchise restaurant company with 30 locations.

B.

A gourmet food truck selling upscale sandwiches.

C.

An art gallery selling antique paintings.

D.

A mobile pet grooming service.

Question 2

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team’s social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

Options:

A.

Executive

B.

Platform

C.

Campaign

D.

Community

Question 3

A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?

Options:

A.

Target data preprocessing

B.

Evaluation and interpretation

C.

Data transformation

D.

Data mining and patterning

Question 4

Which of the following is the chief disadvantage to using social media?

Options:

A.

A company must establish policies covering social media usage and provide training

B.

You can gather information about what customers want in products.

C.

In a crisis situation, a company's reputation can be damaged quickly.

D.

A company can lose control of how its corporate logo is used.

Question 5

A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?

Options:

A.

Live streaming

B.

Business blog

C.

Micro blog

D.

Webinar

Question 6

A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale. What is the company trying to calculate?

Options:

A.

Return on engagement

B.

Follower sentiment

C.

Customer loyalty

D.

Return on investment

Question 7

A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?

Options:

A.

Post the weekly coupon flyer as a PDF.

B.

Post a link to their corporate Web site.

C.

Schedule promotionevents at various store locations.

D.

Post recipes with coupons for the ingredients.

Question 8

Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

Options:

A.

Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls

B.

Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls

C.

Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.

D.

Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

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Total 55 questions