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Facebook 200-101 Exam With Confidence Using Practice Dumps

Exam Code:
200-101
Exam Name:
Facebook Certified Marketing Science Professional
Vendor:
Questions:
60
Last Updated:
Apr 30, 2025
Exam Status:
Stable
Facebook 200-101

200-101: Facebook Other Certification Exam 2025 Study Guide Pdf and Test Engine

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Facebook Certified Marketing Science Professional Questions and Answers

Question 1

A soda brand is presented the following results based on a marketing mix model to explain year-over-year sales change.

How should the competitive media value be interpreted?

Options:

A.

Competitive media yearly activity declined by 2.0%

B.

Competitive media yearly activity increased by 2.0%

C.

Competitive media generated a 2.0% sales decrease

D.

Competitive media generated a 2.0% sales increase

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Question 2

An ecommerce brand decides to run a Facebook campaign, targeting men, to sell its recently released product. The company plans to run a single-cell Conversion Lift test to understand whether that campaign can achieve significant sales lift.

The Facebook pixel is correctly integrated on its website. It also recently released a mobile app with exclusive offers only available when a customer orders through the app. In the past, it has had a narrower target of men, ages 18-44, and it plans to use the same media weight that it has used in previous campaigns.

What is a potential issue that may affect the measurement of this campaign?

Options:

A.

Using a single-cell Conversion Lift test will not accurately capture sales lift

B.

Using the same media weight on narrower targets will decrease the conversion rates

C.

Using the Facebook pixel will not track orders on the mobile app

D.

Using exclusive offers will introduce bias

Question 3

A travel company wants to know if it gets additional conversions by relying only on its direct response strategies, as opposed to combining each strategy with branding campaigns. The company continuously keeps track of each strategy's performance, but it measures them separately. Also, each strategy's measurement has its own KPI. These are the latest results:

• Branding campaigns:

• A benchmark of 35 Brand Lift tests, SI.70 USD per additional ad recaller

• An average of 125 conversions per campaign

• Direct response campaigns:

; A benchmark of 20 Lift tests, $2.50 USD per Conversion Lift - An average of 370 conversions per campaign

What should the company do to test if it gets more incremental conversions from relying only on direct response strategies?

Options:

A.

Set up an A/B test comparing both strategies

B.

Review last-touch attribution model

C.

Run both strategies at the same time and compare the conversions

D.

Build a test based on a multi-cell experimental design